5 Tips for effective Google ads budget management

by Roi Sutra Digital Marketing Strategist

Google Ads is one of the main marketing platforms for digital players. It works on the pay-per-click model. Under this, payment is only cut when there is a click on your ads. You don’t have to pay unnecessarily to the search engine. Despite all this, some Google Ads experts complain that they are unable to manage the budget. Google eats up its budget quickly.

 

Budget sensitive clients may pull the project from such a digital marketing agency that let search engines eat their budget with no effective results. Perhaps, the budget is the most important issue, isn’t it? not perhaps, it is indeed a serious task to deal with. Even if you have an in-house team or you hire a digital marketing expert who is aware of all types of digital marketing techniques, you call a consultant. A Google ads consultant who charge for every hour. If you are ready to pay a high amount that too for budget management, you are fooling yourself.

 

As always said, precaution is better than cure, follow the necessary steps to manage things on your own- 

 

1.     Goal setting

 

Deciding the goal before you set your foot in Google Ads is the primary step. Someone in your niche performs well but you not. It seems that you have followed all the strategies like those in your niche. You can’t get over this thought that how come others perform but you not. The only difference is goal setting.

 

Goals for you are different and for others are different. Some only want brand awareness, some want conversions, though the ultimate goal is conversion it has a different meaning for different businesses. For example, a local salon doesn’t need global attention, so restrict its viewers to the local level only but a brand would run the ads globally with specific timelines.

 

2.     Avoid overuse of budget

 

Either overuse or underutilization budget reveals the inefficiency of agencies who struggle to get desired results. So, you need to take care of this rule that doesn’t overuse your budget. Take the help of smart bidding strategies that keep track of your budget so that your average monthly budget doesn’t cross the line.

 

3.     Landing page

 

Often, ads makers ignore the fact that viewers are going to lad somewhere after seeing your ads. Viewers click on your ads for extended information. Any unmatched content on the landing page will cost you. As the user will click and bounce back without any action that you may have expected from them. So, optimize your landing page well, keep the content relevant, provide information about your brand. You can contact a consultant in case you face trouble.

 

4.     Link Google Ads to analytics

 

The analysis is the key to notice changes happening in your ads’ activities. Google Analytics can give you a fair view of the same. If you haven’t linked it yet, you must do it now. You can have access to various metrics like CPC, impression, reach, etc. and also some suggestions to adjust your budget.

 

5.     Specific campaigns

 

Whatever niche you are working in, you need to create categories within that. If you stick to general ads for all your products, you may end up wasting money. People search specifically for something so your ads show them what they want.

 

Budget management is not a cakewalk but with a few things in mind you can effectively manage it. The above tips will help you out with better budget management.

 

 

 

 

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Created on Nov 25th 2020 11:10. Viewed 207 times.

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