How far Snapchat is successful for advertisers?

by Roi Sutra Digital Marketing Strategist

Giant players of 2020, Facebook, Google, and Instagram would make you feel that Snapchat ad similar other platforms may not be worth it. Being an Omnichannel digital marketing agency, you may have given a thought to it but remain inconclusive. Brands approach these giant media platforms but what about those who can’t afford to market their brand on these platforms, do they look of alternatives? If yes, in your agency do you need a Snapchat ads expert? And How far Snapchat is reliable for you as a brand. All these doubts are covered in this piece so stay tuned.

How Snapchat ads work?

Snapchat advertising is not less than any other kind of advertising in terms of persuasiveness, attention, and engagement. It got various tools to run ads smoothly-

Filters- If you want to feature a location or any event, you can use augmented reality and filters to make it more engaging.

Lenses- You can make creative ads for brand awareness.

Full-screen ads- the impactful thing in Snapchat is that it runs full screen adds hence grabs the full attention of the user.

Snap stories- Ads stories run b/w friend’s stories which have an element of personalization that could increase the relevancy of ads.

Swipe up option- This option is like a call to action, users can swipe up any time while the video is running to explore further.

Disheartening data on Snapchat

Snapchat advertising is not an apt option for all as more than 70% of users are female, and age coverage is also limited to youngsters. If your brand needs a wider audience, this is definitely not a choice for you.

The average spending on advertising is $50 a day i.e. $1500 a month. If targeting goes wrong, this could turn out to be a huge loss. The average expenditure on Adwords is $1 per click, due to the huge difference, advertisers are inclined towards it. Another disheartening stats is 69% of Snapchat users skip ads.

Success stories on Snapchat

The above data may haunt you but there are some big brands that you have heard of who have revived their foothold in the market through Snapchat. From a Norway based grocery store to Dominos, all have shared their success stories on Snapchat. It clearly, shows that there is scope if you are ready to explore. L’oreal men’s experts have also advertised their products successfully on it. Bacardi also shares its successful targeting in the young population and earned a huge share of profit.

How can you make a difference?

You have only 10 secs to bring a user to the marketing funnel. Though this platform is known to be engaging people often ignore new brands, so your priority must lie in making them aware of your brand through campaigns, and skip the swipe ups for now.