What is the Neuromarketing?
Hi Readers, In my practice, I have been able to study such a direction as neuromarketing only, on a whim, not really going into the details and essence of this process. The fact that companies in general, and we marketers, in particular, are working on those or other parts of the brain, is a well-known fact. But the fact that there is a separate science called neuromarketing, which studies the reaction of a person to a particular stimulus, learned not so long ago. Actually about my knowledge and I want to share on the pages of the blog. "
A little about the basics of neuromarketing
need and other basics I will not take into account. Emotions are a key role in the acquisition of a product — this is a fact, but are purchases made on emotions alone? There is also “unconsciousness” and uncontrollable reaction of the brain (or is it still controlled?). It is this reaction that studies, but, and subsequently, science controls it as neuromarketing.
What is Neuromarketing?
First, as always, the classic definition.
Neuromarketing is the science of influencing the customer with various stimuli, based on the study of the reaction of the brain. The goal, of course, is to win the trust of the client in order to sell as much as possible. Subsequently, on the basis of the data obtained, various standards for merchandising, packaging, aroma-marketing, sound and visual design are developed. In essence, this is a mechanism for controlling the will and desires of the consumer. But why all this?
Why does a marketer know this?
What perspectives can a marketer understand about this process? To begin with, this science needs to be understood and comprehended. In the future, the knowledge gained can already be applied in practice. Here are some very realistic examples:
The color of the packaging and window dressing with the product can change the sales at times, both in that and in the other direction. Bright colors, for example, attract attention.
Sound accompaniment at a point of sale can cause a change in the rate of movement of customers. There is a desire to speed up the process of making a purchase, for example, to reduce the queue (in order to avoid complaints) - add rhythm.
A little about the basics of neuromarketing
need and other basics I will not take into account. Emotions are a key role in the acquisition of a product — this is a fact, but are purchases made on emotions alone? There is also “unconsciousness” and uncontrollable reaction of the brain (or is it still controlled?). It is this reaction that studies, but, and subsequently, science controls it as neuromarketing.
What is Neuromarketing?
First, as always, the classic definition.
Neuromarketing is the science of influencing the customer with various stimuli, based on the study of the reaction of the brain. The goal, of course, is to win the trust of the client in order to sell as much as possible. Subsequently, on the basis of the data obtained, various standards for merchandising, packaging, aroma-marketing, sound and visual design are developed. In essence, this is a mechanism for controlling the will and desires of the consumer. But why all this?
Why does a marketer know this?
What perspectives can a marketer understand about this process? To begin with, this science needs to be understood and comprehended. In the future, the knowledge gained can already be applied in practice. Here are some very realistic examples:
The color of the packaging and window dressing with the product can change the sales at times, both in that and in the other direction. Bright colors, for example, attract attention.
Sound accompaniment at a point of sale can cause a change in the rate of movement of customers. There is a desire to speed up the process of making a purchase, for example, to reduce the queue (in order to avoid complaints) - add rhythm.
The smell can both attract the attention of passers-by and push them away once and for all. Will you be able to pass by the store, from which it smells sweetly of a freshly baked loaf (and even more so if you really want to eat)? I think no. The main thing is not to be disappointed and not to find a spare part in the store (but I’ll still write about real examples of using aroma marketing on the blog pages so that you don’t miss it).
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