Articles
8 Tips to Improve the Affiliate Website Conversion
by William W. Work Hard To Achieve the GoalBefore going to the article a few words about the conversion, in case anyone knows. I simply, without abstruse words and frills. In one paragraph.
Website conversion is the proportion of site visitors who ordered them to their total number for a certain period of time. I will not describe in detail the methods and methods of calculation and other vital foundations in this article — this is a topic for a separate post and not one. If interested, write in the comments in the near future to publish.
How do you promote the site? What is your company's website conversion rate compared to other resources in your industry? Didn't ask such questions? And in vain. Your company's website should not only attract visitors, but also convert them into customers, even if in perspective.
Below are 8 tips that will help improve your company's website conversion.
Website conversion is the proportion of site visitors who ordered them to their total number for a certain period of time. I will not describe in detail the methods and methods of calculation and other vital foundations in this article — this is a topic for a separate post and not one. If interested, write in the comments in the near future to publish.
How do you promote the site? What is your company's website conversion rate compared to other resources in your industry? Didn't ask such questions? And in vain. Your company's website should not only attract visitors, but also convert them into customers, even if in perspective.
Below are 8 tips that will help improve your company's website conversion.
Check if all of these requirements meet your site?
Tips to improve site conversion that you need to remember.
Usability issues kill conversion. Is it easy to buy your product or send you a request? Can you be sure that if someone wants to buy something from you, he will do it without any problems? No need to answer - to protest and make sure. What to test?
how quickly the purchase was made from the moment of the first visit to the site;
how many mouse clicks and transitions it took to purchase;
what message does the customer receive after making the order (and does he receive it);
how your site is displayed on different devices (computer, tablet, smartphone);
how the site is displayed in different browsers.
And not to test independently, but with the involvement of non-interested individuals, and it is highly desirable housewives and pensioners.
An urgent call to action turns visitors into buyers. The visitor and the buyer are not the same. This has already been published on the blog, read. Is there a call to action on your site? The buttons “BUY” or “ORDER A RETURN CALL” should not go unnoticed. You will be surprised how many site owners leave this question without attention, and then get frustrated due to the lack of site conversion and, as a result, the lack of clients. Without noticing the call to action, the user is disappointed and leaves the site. If you still don't has no affiliate site and want to make on custom affiliate CMS than try RevGlue.
Do not try to deceive the buyer. Two points - stock availability and delivery. Consider both, a little more.
If there is no product on the balances, then this should be reflected on the site. Sometimes the client is incredibly happy when he manages to find something needed in stock, especially on the eve of holidays. And what will be his disappointment, if after the order you call back and say that there are no leftovers in the warehouse. Fair? Cursed the whole office - to explain why, I think, is not necessary.
The second point where you can not exactly try to deceive is the delivery. Do not even cheat, and weld. I myself have repeatedly stumbled upon such sites, where for the delivery of goods worth 2-3 thousand rubles. you had to pay one and a half and more. And these sites are not enough. What is the result? Not damned, but sent - far and very long
The client trusts you the most valuable. Without irony. When buying a client, you trust your credit card number or cash, and this is for him the most valuable. That is why he must be absolutely sure that you can be trusted. The atmosphere of the site should lead to this. What chips placed on the site, can cause trust of the client?
the history of the company and the page “ABOUT US”;
all contact information (email, phone, address, location map, details, etc.);
toll-free line 8-800, and even better callback order form;
content that reflects your professionalism (and let it be licked, but licked competently and beautifully);
feedback from buyers of your store (how to get it, too, wrote on the pages of the Marketing Marketer's Diary).
Clear and competent return policy. What should the client do if he didn’t like your product or didn’t fit it? Can he return it without any problems? Such information should be on the site, and it should be clear to the client. This inspires confidence and increases the conversion of the site. Remember, a person practically takes a cat in a bag and, until receiving the goods, he does not know what will come to him in reality.
The presence of a selling description of the goods. How is the description of your product on the site? The description can either sell or force the visitor to leave, and there can be no question of any conversion of the site, in this case. Descriptions on the site must be convincing and understandable. If the client does not understand that you are trying to sell him, he will not want to buy it.
Recently I talked about this topic with Artem (one of the readers of the blog). The description should be customer-oriented, and it should be clear to him. For example, if we are talking about a complex technique, as an ordinary user, it doesn’t matter how many HERZ, megabytes, pixels, ampere hours or watts are. However, it is important for me that I work quickly, allow me to store a ton of information, take awesome pictures, work without recharging for a week or suck up all the wool from my cat. Technical information is needed, of course, as many users compare and select based on it. But. If there is a separate tab - a description of the goods for the "dummies" and it will be written there that the camera shoots cool (and even better attached is a photo of some small detail that he has shot), I will be pleased and happy.
Is it easy to place an order? The next moment to increase site conversion is the ease of placing an order. How much information do you ask for? Are you really interested in the name of the client's pet? Perhaps, of course, this is extreme, but you will not surprise anyone with huge order forms. For me, the order form should contain a maximum of 4 fields:
customer name;
phone with whom to clarify the details;
delivery address;
email
maybe another comment field, but most likely it is too much.
A large number of required fields that need to be filled scare the client.
Payment options. And how many opportunities do you have to pay for the goods? Cash payment only upon receipt? There is a possibility that the conversion of your company's website is zero. While many buyers are willing to use credit cards, some prefer e-money (and there are ten different wallets), and someone really pays cash. This fact must be taken into account. The ability to choose a payment method will allow customers to feel more comfortable.
I re-read everything I had written and thought it was banal things. Then why the owners of online stores do not think about it. Sometimes it seems to me that some stores are not thinking that they don’t think about increasing the site’s conversion, they don’t remember themselves. Anyway. I'm not to judge. I hope that at least you, the reader of this blog, have not found such errors on your websites. Or found? Write in the comments. In the meantime, everything.
Tips to improve site conversion that you need to remember.
Usability issues kill conversion. Is it easy to buy your product or send you a request? Can you be sure that if someone wants to buy something from you, he will do it without any problems? No need to answer - to protest and make sure. What to test?
how quickly the purchase was made from the moment of the first visit to the site;
how many mouse clicks and transitions it took to purchase;
what message does the customer receive after making the order (and does he receive it);
how your site is displayed on different devices (computer, tablet, smartphone);
how the site is displayed in different browsers.
And not to test independently, but with the involvement of non-interested individuals, and it is highly desirable housewives and pensioners.
An urgent call to action turns visitors into buyers. The visitor and the buyer are not the same. This has already been published on the blog, read. Is there a call to action on your site? The buttons “BUY” or “ORDER A RETURN CALL” should not go unnoticed. You will be surprised how many site owners leave this question without attention, and then get frustrated due to the lack of site conversion and, as a result, the lack of clients. Without noticing the call to action, the user is disappointed and leaves the site. If you still don't has no affiliate site and want to make on custom affiliate CMS than try RevGlue.
Do not try to deceive the buyer. Two points - stock availability and delivery. Consider both, a little more.
If there is no product on the balances, then this should be reflected on the site. Sometimes the client is incredibly happy when he manages to find something needed in stock, especially on the eve of holidays. And what will be his disappointment, if after the order you call back and say that there are no leftovers in the warehouse. Fair? Cursed the whole office - to explain why, I think, is not necessary.
The second point where you can not exactly try to deceive is the delivery. Do not even cheat, and weld. I myself have repeatedly stumbled upon such sites, where for the delivery of goods worth 2-3 thousand rubles. you had to pay one and a half and more. And these sites are not enough. What is the result? Not damned, but sent - far and very long
The client trusts you the most valuable. Without irony. When buying a client, you trust your credit card number or cash, and this is for him the most valuable. That is why he must be absolutely sure that you can be trusted. The atmosphere of the site should lead to this. What chips placed on the site, can cause trust of the client?
the history of the company and the page “ABOUT US”;
all contact information (email, phone, address, location map, details, etc.);
toll-free line 8-800, and even better callback order form;
content that reflects your professionalism (and let it be licked, but licked competently and beautifully);
feedback from buyers of your store (how to get it, too, wrote on the pages of the Marketing Marketer's Diary).
Clear and competent return policy. What should the client do if he didn’t like your product or didn’t fit it? Can he return it without any problems? Such information should be on the site, and it should be clear to the client. This inspires confidence and increases the conversion of the site. Remember, a person practically takes a cat in a bag and, until receiving the goods, he does not know what will come to him in reality.
The presence of a selling description of the goods. How is the description of your product on the site? The description can either sell or force the visitor to leave, and there can be no question of any conversion of the site, in this case. Descriptions on the site must be convincing and understandable. If the client does not understand that you are trying to sell him, he will not want to buy it.
Recently I talked about this topic with Artem (one of the readers of the blog). The description should be customer-oriented, and it should be clear to him. For example, if we are talking about a complex technique, as an ordinary user, it doesn’t matter how many HERZ, megabytes, pixels, ampere hours or watts are. However, it is important for me that I work quickly, allow me to store a ton of information, take awesome pictures, work without recharging for a week or suck up all the wool from my cat. Technical information is needed, of course, as many users compare and select based on it. But. If there is a separate tab - a description of the goods for the "dummies" and it will be written there that the camera shoots cool (and even better attached is a photo of some small detail that he has shot), I will be pleased and happy.
Is it easy to place an order? The next moment to increase site conversion is the ease of placing an order. How much information do you ask for? Are you really interested in the name of the client's pet? Perhaps, of course, this is extreme, but you will not surprise anyone with huge order forms. For me, the order form should contain a maximum of 4 fields:
customer name;
phone with whom to clarify the details;
delivery address;
maybe another comment field, but most likely it is too much.
A large number of required fields that need to be filled scare the client.
Payment options. And how many opportunities do you have to pay for the goods? Cash payment only upon receipt? There is a possibility that the conversion of your company's website is zero. While many buyers are willing to use credit cards, some prefer e-money (and there are ten different wallets), and someone really pays cash. This fact must be taken into account. The ability to choose a payment method will allow customers to feel more comfortable.
I re-read everything I had written and thought it was banal things. Then why the owners of online stores do not think about it. Sometimes it seems to me that some stores are not thinking that they don’t think about increasing the site’s conversion, they don’t remember themselves. Anyway. I'm not to judge. I hope that at least you, the reader of this blog, have not found such errors on your websites. Or found? Write in the comments. In the meantime, everything.
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About William W. 
Work Hard To Achieve the Goal
132 connections, 0 recommendations, 466 honor points.Joined APSense since, February 23rd, 2016, From San Antonio, United States.
Created on Feb 12th 2019 03:51. Viewed 540 times.
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