What is the most important data for SEO in Google Analytics?

by Anurag Arora Online Influencer

Most people report on users, sessions, and pageviews as key performance indicators, which is a great place to start, but what other high-level metrics should we observe?

Google Analytics gives us a lot of valuable metrics, and we can even create our own custom metrics and calculated metrics. These metrics will vary by site type and job title. Let’s take a look at which metrics are most important by type and what they can tell you about a website.

Lead Generation.

Lead generation can include anything from newsletter signups to business leads to university enrollment. If you have a lead generation site, you should already have created goals in Google Analytics. If you need help setting up goals, check out this post.

Content Sites.

Content sites include publishers or educational sites. You’re already reporting on users, page views, or time on page, but what else can we add to enhance your reports?

Pages Per User (Counted Metric)

Often times we look at the metric pages/session to measure engagement, but we can create a calculated metric to look see this engagement at the user level. Look at this metric by different audience segments to see where your most engaged users are coming from and what they’re viewing. This should give you ideas for action items to enhance the experience for all of your users and keep them engaged.

Social Benefits

How often are your articles or content shared? If you’re a publisher, one of the most important things your users can do is share your content. Social sharing can help to determine what content types your users are interested in and what topics get them talking. You can look at social shares by the article to see popular content, or by audience segment to see who is sharing most often. Set up your social hits as event tracking and use these events to create segments or goals.

Number of Unique Pageviews

Unique page views tell us how many sessions in which a page was viewed. As a web designer, unique page views is important because it lets you know where a majority of your users are going and how to focus your efforts. Look at unique page views along with other page level metrics in the Content Drilldown report to find actionable items for sections of your site

Average site speed test.

There are many bloggers who are not a developer. For those  Google, analytics is very helpful for check site speed. After checking the site speed you can analyze and improve site speed so that user can't frustrated.

I hope this post will be very useful for all of you. Get the master certificate in Digital marketing.

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Authored By Amrendra

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About Anurag Arora Innovator   Online Influencer

6 connections, 2 recommendations, 69 honor points.
Joined APSense since, June 1st, 2018, From New Delhi, India.

Created on Aug 19th 2018 04:12. Viewed 561 times.


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