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What is the ideal size of a trade show booth?
by Triumfo Inc TriumfoOne of the most powerful visual representations of a company’s products,
brand, and personality is the Trade Show booth at any trade show or event.
Trade show booths come in a wide variety of styles, layouts, and
functionalities. You must be engulfed by the hundreds of questions when it
comes to choosing the right size of the trade show booth for your business. You
have to determine the number of things from exhibitor costs to visual impact
while choosing the right size of trade show booth for your business.
There is always confusion between choosing a large, spacious
booth and a compact, inexpensive booth. Exhibition booth design
extremely varies in size, depending on the show, location, and venue. The size
of the trade show booth must be is a careful and calculative balance of all the factors
that can enhance your business.
In case you are having a hard time choosing the perfect size for a
trade show booth, we have outlined a full guide to help you pick up the right trade
show booth size for your business. In this article, you can learn about the most
commonly available booth sizes and layouts and your booth size can affect your
results.
The most common trade show booth
sizes
Trade show booths are available in a wide range of varied
dimensions. Generally, a 10’x10’ dimension is used for trade show display manufacturers, which is commonly known as a Linear
Inline Booth in the industry. It usually opens only to the front and is
subjected to 8ft height restrictions which means you have limited available
space.
Linear Inline booths are also available in10’x20’ and 10’x30’
dimensions, with a 10’x20’ is the most common size at most shows.
Other examples of Trade show booths are Peninsula Booths (or
peninsula displays) and Island Booths (or island displays).
Generally, Peninsula Displays are designed to stick out from other
booths, are open on three sides, and are 20’x20’ or larger. They offer better
access and visibility than an inline booth.
Unlike Peninsula Displays, Island Displays are designed to stand
on their own and not flush against any walls. It is accessible from all four
sides. These tend to be usually large with typical minimum dimensions of
20’x’20.
Determining the best booth layout
for your business
The primary step in determining
the best Trade
Show Booth Rental Chicago layout you need to analyze the benefits and
shortcomings of both Inline booths, island displays, and peninsula displays.
All of the above-mentioned displays have unique qualities which you need to
consider before making any choice.
Inline booths are small booths and
are always the cheapest option which makes them a good choice in case you are
running on a budget. The limitation of this booth is that it generally isn’t as
visible as the other displays.
On the other hand, Island displays
offer huge visibility which is a prominent factor to attract a greater number
of people to your booth. Also, they’re accessible from all four directions,
which helps you to maximize your booth’s foot traffic. The biggest disadvantage
of an island display is that it’s expensive right from the design to the
building.
Peninsula displays are a mixture
of Inline and Island displays, which offer visibility and access at moderate
costs. Being accessible from three different sides, they have the capability to
attract a lot of foot traffic with an open, spacious feel.
You also have to keep in mind the
type of products you would be having at the booth, their size, and the number
of products you wish to have featured. Next, estimate the space that will be
occupied by “exhibit properties” like tables, chairs, kiosks, banners, or any
other standing elements.
Conclusion
You can determine which booth
layout is best for your business considering the above-mentioned points.
Generally, if you’re a small business with a relatively modest budget, the
inline booth can be your best option to maximize your ROI on a low-cost budget.
On the other hand, if you’re a growing business, selecting a peninsula display
would be a good decision.
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About Triumfo Inc 
Triumfo
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Created on Apr 8th 2022 07:28. Viewed 122 times.
