What is the future of digital marketing?

The future is that constant horizon that is present in the life of the human being. When a student makes the decision to study a certain career, the potential desire to dedicate oneself to a certain sector motivates the recent effort. The future is also a constant vocation for scientific research. And, of course, this projection of tomorrow can also be made from the particular perspective of digital marketing. What is its future?

The importance of video

The Internet is gradually displacing television as an entertainment option. The reach of the video format will increase thanks to the possibility of integrating audio and image appeal into the dynamism of a content. This type of information is attracting the interest of the audience.

Voice search

One of the symptoms of constant change in the industry is the trend towards voice search, a new variant that significantly affects the way SEO is understood. This means that online media must adapt to this type of user experience. Many companies have yet to make this transformation process.

Mobile search

More and more users are using mobile as a source for browsing the web in online shops, blogs, magazines and newspapers. This means that businesses also need to look at this as an invitation to update their sites to provide an excellent experience with every visit. Failure to do so means losing an important potential audience.

The voice of micro-influencers 

The true measure of influence is not so much in the large number of influencers' followers, but in those more niche communities that maintain a closer and more personal connection with the audience. One of the reasons behind this shift in trend is the lack of judgement that some of the larger profiles seem to show when advertising the same type of products from different brands in a short period of time. Professionals with a more targeted audience, on the other hand, are particularly valued for the authenticity that these image galleries exude.

One of the big problems for online media is the fight against ad blockers, since ads are also a source of income for those channels that use this method of financing. Therefore, it is a question of making the reader of a channel aware of how their collaboration is decisive for the permanence of the channel by guaranteeing the writing of quality articles. These blockers provide absolute invisibility to a large part of the advertisements published on a page, which is a significant limitation for advertisers in their desire to inform about their catalogue. 

Therefore, the future of digital marketing depends directly on understanding the changing habits of the users themselves, as shown by the increase in voice searches, the demand for video and mobile phone browsing. Growth strategy consultants