What is the difference between an expert SEO and SEO

1) What is the difference between an expert SEO and SEO? I have a little trouble understanding 

In fact, to be exact, there is no expert SEO . There are only SEOs . 

Some SEOs SEO like to be decked out sounding titles. However, proclaim himself an expert does not bring anything more to the customer. 

Being an " expert " has a real legal meaning. This word is reserved for certain professions and certain sectors of activity. So you find experts in specific sectors. These sectors are accounting, real estate, insurance and translations. A last sector is added: that of industrial, artistic or intellectual property. This also includes copyrights, image rights and the press. 

The SEO is not part of the areas where there are genuine experts in the legal sense of the term. 

Whatever the skill of your SEO , he is not an expert . This can be a good referrer or an excellent. However, it is impossible to use a title that does not exist. This could probably be legally reprehensible. 

An SEO comes to see you as an expert . Ask him for professional indemnity insurance. This covers his lack of expertise , damages, delays in his mission. 

He can not show it to you. Such insurance does not exist. It does not exist since there is no SEO expert . Maybe he can show you professional liability insurance? But this insurance covers his activities of referencer not expert . 

An SEO company just does its job carefully and will remain modest. 

the SEO goes well with these noisy names ... even if for the purposes of referencing this page, we will have to lug these terms silly until.

2) What is an SEO and SEO specialist?

Just like the experts , there is no SEO specialist . 

This notion of specialist is linked to the notion of generalist. A specialist referencer would have more advanced knowledge than a generalist referencer . However, there is no generalist referencer . Therefore, there is no specialist referencer . 

A referencer knows his job. If he is good or very good, he knows his job very well. He has the knowledge necessary for a good SEO .

Beware of pompous titles. They are only powder in the eyes. They can hide, sometimes, a certain incompetence. 

In summary, the following occupations do not exist:

• expert SEO ,

• SEO expert ,

• specialist referencer ,

• SEO specialist

• SEO architects , seasoned or not

• specialist in SEO architecture .

• Choose a SEO , just a good SEO that acts in 5 steps:

• choice of the right keywords

• technical audit ,

• add content if needed (call a SEO web editor ),

• SEO optimization ,

• netlinking

Do not be fooled by titles that make no sense. 

Ask an SEO quote to an SEO . If the quote is right for you and you trust, go for it!

3) An SEO expert told me to do SEO for 15 years (in 2012). Is it possible, you tell me?

Yes, it is completely possible. 

But at the time, the rules were very different. You put the right keywords on your site and that was enough. 

Everything has changed since. The methods have evolved. Competition is greater. The stakes are not the same anymore. The number of Internet users has exploded. The SEOs have become necessary, this was not the case before. 

Some SEOs have been around for a long time. You just have to check that they regularly update their knowledge. They must not remain in the methods of their beginning.

On the other hand, such a long life is not necessarily beneficial. Indeed, the rules are constantly evolving, especially those of Google. 

Methods older than three years are sometimes obsolete. In this case, an experience of more than 15 years brings few benefits.

4) I have the promise of an accompaniment with a project manager and an SEO expert. It's good, no ?

It all depends on your budget. 

Your project is consequent. It requires a team of at least 5 SEOs full time. So a project manager is useful. If not, you have to wonder what he can do. A single referencer is usually enough. 

Indeed, the job of the project manager is to supervise a team. This team includes several people. Having to supervise one or two people raises a question about their skills. Is your project in the hands of professionals or trainees? 

A funny story that is often renewed in the web professions:

This story means that one day, a pizza delivery man can become a project manager. It takes an emergency person to be in contact with customers. The pizza delivery man is here. He has the job. The choice is made on his good head and on his availability and not on his competence. For competence, we see later ... 

Your project is important. Your budget. So yes, a project manager is justified. 

If not, you must be in direct contact with your SEO consultant . He must give you the means to follow his actions closely. 

In conclusion, a project manager, yes, if that is justified. You should not feel like paying for unproductive people who are just mailboxes.

5) SEO experts got top positions for their clients. They give me examples of these results. So, I'll be first too, right?

It's not that simple. All sites can be # 1 on something in Google . And that, without doing anything to get there. 

The Google search engine requires more resources and will. 

You have to be very careful about these first places. In addition, did you check that the statement is true? Positions depend greatly on the search history of the user ... 

Several questions must be asked:

• What keywords were obtained?

• What real value do these keywords have?

• Are they typed a lot by internet users?

• What traffic do they bring?

• Do they really correspond to the activity of the client concerned?

• Is it local SEO or e-commerce referencing ?

• Were the sites already first before the intervention of the SEO Company ?

• How long did it take to get there?

What budget did the referrer have?

Some may say that one of their customers is number 1. This is an excellent commercial argument. But what is it really? The reality is often disappointing when you go into details. These first positions often do not bring anything to the sites concerned or are not always the job of the SEO expert .

6) Some SEOs guarantee the results. Is this always the case of a referencing specialist? What should I think?

You must make up your own mind. 

An SEO can really offer you a guaranteed result on your positioning ? 

-> yes with paid referencing . 

Can he guarantee a position anywhere in France for at least 18 months in SEO natural ?

It's possible on your business name or a niche keyword. It's difficult on a very common and very competitive keyword. 

Your SEO gives you a position on any keyword. Your SEO consultant also guarantees you speed. Your site is quickly placed on competitive queries. And it is then quickly downgraded. 

Why ? Only one way to make a good positioning and fast. It consists of using methods that are rejected by the search engines. When they discover such practices, they penalize you. 

Now it's up to you. You can have an SEOfast, but ephemeral. Or you can have a smooth, but durable SEO . To refer to one's site requires pragmatism: it is not risky, it is mechanical. 

You are on a normal commercial domain. A serious SEO does not play with the life of your site. 

Nobody can guarantee the result in Google. It is the same for other search engines. 

The role of your SEO is to improve the visibility of your site. Some keywords may react better than others. You gain in traffic. It must be better, see a lot better, than without a referencer. But it is difficult to decide, instead of Google, your exact positions. You will have to follow your Google positioning closely.

7) Some SEO experts have popular blogs. They have a lot of comments. Are they SEO specialists to follow?

Not necessarily. 

All SEOs know the benefits of a blog to popularize their activities. So, a referencer can make more effort to make his blog known than another. 

Some blogs are also more followed than others. However, the blog is just a communication tool. This is not proof of the quality of the blogger's know-how . 

You find real tenors in the profession. But only their peers can make a judgment ...