What is SEO Audit?

An SEO audit is a process of determining how well your website complies with best practices; it is the first stage in developing a measurable implementation strategy. The goal of the audit is to find as many foundational faults as possible that affect organic search performance. Search engine optimization is just like your car, which needs regular maintenance in order to keep delivering the greatest results. An SEO audit is a term for such a type of maintenance to ensure a responsive website. Do you want to learn more about what an SEO audit is and how it can help you keep your site at the top of the search results? Continue reading. 

SEO Audits examine your website in-depth to assess a variety of elements that influence your ability to rank in search engine results pages, or SERPs. On-page and off-page SEO, as well as technical SEO performance, are among these elements. An audit should, first and foremost, be thorough. It should include both structural and content elements that influence your SEO visibility. It should provide you with a "broad picture" of what's going on in your current situation. Any missing parts could lead to inappropriate or unneeded recommendations. Your audit should be simple to comprehend. 

You should be able to connect the dots as a business owner to see how SEO issues are influencing your online priorities, goals, or earnings. Any and all suggestions should be clearly linked to your overall business goals. Finally, the advice from your SEO audit should be actionable. There should be a clear path to completion; each recommendation should be prioritised, with predicted impact and effort connected with it. 

On-page SEO Audit - The content is a big part of your on-page SEO assessment, which consists of site features you may control and optimise. In other words, an on-page SEO audit focuses on improving parts of your website that influence your SERP ranks. 

• Site Content Structure

• Keyword Research

• Internal Linking

• Page Copy Theme Analysis

• Keyword Usage

• Meta Data Analysis (Page Titles, Meta Descriptions, Heading Tags)

• Html Sitemap

• Schema Markup

• User Experience

• Images & Video

Off-page SEO Audit - Off-page SEO refers to parts of SEO that you don't have direct control over but can influence. In a nutshell, off-page SEO refers to all SEO activities that occur outside of your own website. Although link building is commonly regarded to be the most important off-page SEO approach, there are plenty more off-page SEO tactics to employ if you want to acquire a competitive advantage.

• Backlinks - Link Building

• Branding

• Guest Posting

• Blogging

• Content Marketing

• Local SEO - Citations

• Business Listing

• Social Media

• Influencer Marketing

• Collecting Reviews 

Technical SEO Audit - When it comes to technical SEO, there's a lot to think about, and it can get very complicated. It's best, to begin with, the basics. A technical SEO audit delves deeper into the workings of your website. Technical SEO comprises of:

• Page Speed Optimization

• Mobile Responsiveness 

• Site Security