What is keywords Research?

Keyword research is the process of researching prominent search terms that people use in search engines like Google and strategically incorporating them into your content so that it ranks better in search engine results pages (SERP). In search engine optimization, keyword research is a crucial step (SEO). Choosing a topic for your content that is focused on a set of targeted keywords that you want your content to rank for is part of the keyword research process. 

Since 2005, SEOs have been conducting keyword research for algorithms. However, keyword research as a practice has progressed significantly since then. When it comes to ranking content, search engines now give preference to well-written content that is matched with the search intent. The frequency with which you use a term in your content (keyword density) is no longer the most essential aspect in search engine optimization. Keyword research strategies have evolved in response to ever-changing search engine algorithms, and they continue to do so. 

Keyword research is usually done at the start of a campaign and can serve as a foundation for future projects, campaigns, or material. Keyword research can be used to assist you come up with ideas for a new piece of content you’re creating, decide how to label your product features, or optimise your website after it’s been published. Keyword research methods vary from small business to large corporation, but we’ll look at a variety of best practises that can help you locate the correct terms for your audience at the right moment.

Identifying your buyer personas and buyer’s journey to purchase is a smart business move that can help you identify which keywords to target for the content you’re planning to write. The buyer’s journey is critical for many departments within your company, not just marketing. If your sales team can determine where a prospect or potential customer is in the buyer’s journey, it will be easier for them to decide how to contact them. Finding out what their demography, intent, and goals are can offer many various keyword ranges for your use because each user has their own unique journey. This is why creating a content map is critical. Your buyer personas and buyer’s journey stages are plotted on a map, and your content map will advise you which personas or buyer’s journey stages may require additional material.

How to do Keywords Research?

• Quality keyword v/s Quantity keywords – You need to find the perfect balance with keyword competition and search volume now that you have a fantastic keyword matrix. If the term is too broad, it will be diluted, and even if you rank for it, the searcher may not convert because they are looking for precise information. We’ve discovered that utilising two to three word keywords yields the best results at Conductor. Many affordable websites have been penalised by Google Panda for employing low-volume keywords and producing hundreds of pages. Build ten well-optimised pages rather than 100 low-quality pages.
• Single keyword v/s Phrase keyword – Consider the last time you used Google to search for something with a single word keyword. Have you gotten the outcome you were hoping for? Single-word phrases are often too broad and competitive, and even if you rank, your traffic will not convert.
• Keywords Relevancy  – Google assigns a value to material based on its relevance. This is when the term “search intent” comes into play. Only if your content matches the needs of the searchers will it rank for that term. Furthermore, your material must be the most relevant resource for the inquiry. After all, why would Google give your content a higher ranking if it is less valuable than other stuff on the internet?
• Keywords Authority – Sources that Google considers authoritative will be given more weight. That means you must do everything you can to establish yourself as an authoritative source by adding helpful, informational material to your site and promoting it to gain social signals and backlinks. Unless your material is extraordinary, you have a decreased chance of ranking if you’re not viewed as an authority in the industry, or if a keyword’s SERPs are stacked with heavy sources you can’t compete with (like Forbes or The Mayo Clinic).

You now have a number of keywords to help you focus on the proper topics for your business and earn short- and long-term benefits. Make sure to re-evaluate these terms every few months – once a quarter is a decent starting point, but some companies prefer to do it even more frequently. As your authority in the SERPs grows, you’ll be able to add more and more keywords to your keyword lists to tackle as you focus on sustaining your current presence and then expanding into new areas.