What is SEO?

The term "search engine optimization" or “SEO” refers to the process of optimising a website for search engines. In simple terms, it refers to the process of upgrading your website in order to boost its exposure when consumers use search engines to look for products or services linked to your business. The higher your pages' exposure in search results, the more likely you are to attract attention and attract new and existing clients to your company. 

What are the different types of SEO?

There are 3 types of SEO processes in Digital Marketing, such as:

• On-Page SEO - This is where you optimise your website for search terms that your target client searches for on the search engines. Use your main keyword in the title tag, meta description, and URL of your webpage as an on-page SEO best practice.

• Off-Page SEO - Off-page SEO aims to gain trust and authority signals from other websites. The establishment of high-quality backlinks to your website is the most important aspect of this. Search Engines may utilise other off-page signals, such as expertise, authority, and trust factors and social media sharing, to determine the authority of your site.

• Technical SEO - This is where you make sure that search engines can crawl and index all of the pages on your website. Technical SEO also includes making sure your pages load quickly. Also, double-check the architecture of your website.

Why is SEO Important?

Because individuals make trillions of searches every year, often with commercial intent to find information about products and services, Search Engine Optimization (SEO) is a critical component of digital marketing. Brands' major source of internet traffic is frequently searched, which is supplemented by other marketing channels. Higher placement in search results than your competitors can have a significant influence on your bottom line.

How does the SEO process work?

You must first comprehend how search queries work in order to properly understand how to rank your website on the top SERP. Bots or crawlers are used by search engines to crawl the web, moving from site to site, collecting information about those sites, and indexing them. Consider the index to be a large library where a bookkeeper can pull up a book just like a web page to assist you in finding exactly what you're looking for. Using hundreds of ranking criteria or signals, search engine’s algorithms examine sites in the index to decide the order in which they should show in search results for a given query. 

A librarian, in his library analogy, has read every single book in the library and can tell you which one will provide the answers to your queries. Similarly, a search engine’s bot reads every single page and all the links from the entire web and displays the more relevant sites on the top SERP’s. Our SEO success factors can be viewed as proxies for user experience aspects. It's how search bots determine how well a website or web page can provide the searcher with the information they're looking for. 

Search engine’s periodic updates on SEO ranking factors divide the variables into different categories and weigh them according to their overall value to SEO. Content optimization focuses on content quality and keyword research, whereas site architecture focuses on crawlability and speed. A list of toxins that distract from the best SEO practices are also included in the newly revised search engine algorithm. 

There are shortcuts or so-called grey hat seo tactics that may have been sufficient to assure a high position back when search engines' algorithms were less sophisticated. And, for the time being, they might even work at least until you're caught. The search algorithms are intended to bring up relevant, authoritative pages and provide a quick search experience for users. These variables can help your pages rank higher in search results if you optimise your site and content with them in mind.

I hope you enjoy reading this blog post. To receive regular SEO news & updates, kindly subscribe to our “eDigital SEO Blog” and get notification delivered in your inbox. And if you wish to optimize your website and increase organic traffic on your website please give us a missed call or “book an appointment” with us.