What is Email API, and Why Do You Need One?

Email APIs are a big part of what makes online transactions as interactive as we've come to expect them to be. The email API works hard to automate email sending from the beginning to the end of a customer's journey.

Since API development does most of its work behind the scenes, it's easy to be scared of them. The good news is that you can work with APIs by typing a URL into your web browser. You don't have to be a programmer to use an API to help your business.

Seeking to know more about it? 

Come with us behind the scenes as we'll show you what Email API is and why you need them. Let'sLet's take a quick look at it.

What is An Email API?

An email API enables applications using the email service provider's platform to create and send transactional emails, change templates, move or edit folders, create draughts, and more. On top of that, APIs let you do powerful analytics on this data with email marketing services, as you can send emails to your audience regarding latest updates and discounts. eEmail API providers take care of protocol issues like message assembly, message sending, and reporting that would otherwise have to be set by the application software development team.

There are two main types of email APIs: transactional and contextual.

Transactional Email API

These APIs are made so that third-party platforms can be used to send notifications, emails to reset passwords, and mass marketing campaigns. MailChimp and SendGrid are two examples of transactional email API providers that are well-built.

Contextual email APIs

Contextual email APIs make it easy for software applications to connect to email securely. Email APIs add email functionality to applications like productivity tools, CRMs, applicant tracking systems, and even car consoles. Contextual emails let you sync, send, receive, and collect analytics for each email service provider connection. They also take care of general CRUD tasks. The Nylas Email API is an example of a contextual email API provider that adds a layer of abstraction on top of all email providers.

Why Do You Need An Email API?

To send emails from your apps, you have a few different alternatives. There are resources and personnel required to manage your own email server. An SMTP relay service is also an option, although it lacks advanced features like dynamic email content.

With an API, you can quickly and easily use your email platform's advanced features and functions. This makes it easy to integrate email sending into any app. Developers can use API calls to interact with the app if your ESP also has an easy-to-use interface. In contrast, marketing teams use different email editors to work on email templates. But an email API is really awesome because it will help you give better service to your customers and grow your business.

1. Drive customer engagement

By providing customers with timely updates and notifications of their progress, you can maintain their interest in your brand and encourage them to engage with it. For instance, the activity endpoint of MailerSend, when combined with webhooks, gives you the ability to send triggered messages at precisely the appropriate moment.

2. Establish One-On-One Connections With Audience

It is highly improbable that a single bulk email would resonate with your customers! Instead of talking to clients as a group, communicate with them individually through highly tailored emails. Utilizing MailerSend's email endpoint and templating engine, you can quickly and easily generate dynamic content tailored to each recipient.

3. Offer a Satisfying and Enjoyable Time

Your consumers are taking part in a journey that begins with the marketing emails you send them and continues with the transactional emails you send them. By building professional templates that are transmitted on infrastructure that is optimized for deliverability, you can give customers an experience with your brand that is seamless and consistent.

Advantages of Using Email API

Here are the three advantages of using email APIs:

1. Faster Email Transfer

When you use an API, there is less back-and-forth communication between servers, which speeds up delivery.

2. Analytics

Unlike SMTP, an email API usually includes statistics about how the recipient interacts with the email, such as how often it is opened, if the recipient unsubscribes, and so on.

3. Security

To send emails through the email API, you need an API key. This keeps phishers and spammers from getting into your website or app.

Final Words

The email API is the global economy's future. Because it helps you to automate, improve, and customize both your marketing and transactional emails with the help of an email application programming interface (API). In terms of utility, it goes far beyond what appears on the surface. Consideration of email APIs is essential for any business with ambitious goals.  If you own a business, regardless of the sector to which it caters, you should think about incorporating it into your overall scheme of things if you want to take your business to the next level.