How to write an Effective Email Preheader - MailPod Email Marketing Tips

by Mail Pod Best Email Marketing Tool

Worrying about how to increase your email open rate? Well, stop worrying because we have a solution for you. In this article, we will disclose a full-proof idea that’ll improve your email open-rate. 

3 Seconds!

In fact, less than 3 seconds. If you want more subscribers to open your email, then you have to entice them within three seconds. Now, how is this possible? Email Preheader is the most used solution apart from the subject line to increase your email open-rate. Your subscriber is not only your subscriber. They must have subscribed for thousands of emails to select what’s best for them. It’s your responsibility to stand out from the competition. In the era of the constant flood of emails in the subscriber’s Inbox, you have to wisely strategize to grab the subscriber’s attention. Let us come to the main point of this article to help you with the efficient running of the email marketing campaign with the MailPod’s best email marketing services.

Email Preheader

An email Preheader is a text shown under or next to the Subject Line. It is a preview text – a snippet of 51 to 100 characters or generally, 6 to 12 words. The display of Email Preheader varies from device to device and the Internet Service Provider(ISP) like Yahoo! and Gmail. In the desktop view, an email preheader will appear next to the subject line, but in the mobile view, the email preheader will appear underneath the subject line.

Email Preheader in desktop and mobile view

Importance of Email Preheader

If you want to take the engagement rate at its peak, then email preheader is the best way to go. But many email marketers fail to realize it’s importance. They spend a lot of time creating an engaging subject line but forgets to invest even half of the time in the email preheader. Most of the time email marketers forget to mention any preheader or fill-out the generic preheaders. An engaging email preheader is the one that makes you scream to open the email immediately. 

Learn the importance of email preheader before it affects your email marketing campaign

Now wondering about which preheader will make subscribers open the email. We will present you with effective ways to write an engaging email preheader.

The proven ways to write an effective Email Preheader

To the point, Brief of the email body.

An email preheader must give an idea about what the subscriber can expect to get when they open the email. Try to add more context in the preheader that goes with the email’s subject line. It should be a frame in a manner that induces your subscribers to know what’s in the email. 

Example: SEMrush

Subject Line: Reach the top of SERPs

Preheader: Get Quality Backlinks

In short, you have to summarise what you are offering and be enticing at the same time.

Request to take Immediate Action.

An email preheader should include what you want your subscriber to do. Tell them what you expect them to do!

Do you want them to click on the link given inside? Is your motive includes entice them to open your email? Do you want them to fill-out the given survey in the email? 

You have to be specific about what you want them to do and why they should do it.

Example: Paytm

Subject Line: Save Big on Flights, Footwear, Medicines & More

Preheader: Exclusive offers on Paytm. Hurry! Recharge, Electricity, DTH, Water.

Include the mentioned 4 points to make your preheader more engaging

Fear Of Missing Out (FOMO)

Use FOMO to psychologically trigger the subscriber and get them to do what you want them to do. Tell the subscriber about the advantages they are going to get like free shipping, discounts, or coupon codes and mention that it’s available for a limited period in the preheader itself. It will tempt them to open the email right away and induce them to take immediate action. This will help you to increase both open rates and conversions. 

Example: AJIO

Subject Line: 50-90% Off – AJIO Giant Fashion Sale.

Preheader: One sale to rule them all. Massive deals on 3 lakh+ styles from 2000+ brands. 17-19 July.

Be creative

Personalization and Human touch is extremely important for faceless businesses because your subscribers want to do business with trustworthy people like friends, family, or any other connections. To increase the engagement via the email preheader, you have to humanize the preheader text. Use the relevant font, content, and emojis to show that you are human and trustworthy. This will likely improve the open rate of emails.

Example: Grammarly Insights

Subject Line: You wrote a ton! Way to go!

Preheader: You were more productive than 98% of Grammarly users.

Add an engaging Email Preheader with MailPod

With MailPod’s update in Drag and Drop Builder, you can easily create an email with just one click. You can add about what you want to display in the email preheader. It has never been easier, but with us, you will get guidance in creating an effective email preheader. You can personalize the preheader with any of the subscriber’s information like name, email address, or occupation. With the personalization features in our app, you can easily create tons of personalized email preheader within no time. If you want to create an engaging email preheader today, then start now with our 30-Day Free Trial. We will launch many related articles on How you can make a success with the best email marketing services, till then keep tuned and subscribe to Mailpod for the best assistance and management. 

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Created on Jul 27th 2020 06:01. Viewed 775 times.


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