What Is Ad Intelligence And How Does It Benefit A Brand?

Surprisingly, digital marketing still lacks transparency. Brands are facing a difficult time gaining insight into what benefits their investment will create, and where their ads are being used.

On top of everything, the overall cost of digital ads has surged in the last two years. Small and medium-sized businesses are paying more, yet are unable to monitor how their ads are performing or where they are appearing. This has grown to become a real issue.

Top ad providers like Google are already working to address where ad campaigns are placed and how they are performing. However, there are a few third-party networks putting their efforts toward making digital ads more transparent.

‘Ad intelligence’ means gaining clarity in an expansive and splintered digital ad marketplace. If your business is running a substantial number of ad campaigns online, ad intelligence solutions will ensure the best ROI.

How does ad intelligence ensure ROI?

An ad intelligence solution ensures real business results by providing competitive intelligence, better transparency, and improved brand strategy.

Competitive intelligence

An ad intelligence solution allows you to look over your competitor’s shoulder. You can evaluate where your competitors are placing their ads, what kinds of ads they are running, and how their ads are performing. These insights can be a significant factor to consider when determining your own ad strategy in order to compete aggressively while exploiting unexplored ad opportunities.

Better transparency

Ad intelligence means more transparency and control over your own ad campaigns. It provides you the ability to determine where you should spend, and how your spending should be allocated! This data can give you immense leverage as you deal with different ad inventory sources.

Improved brand strategy

In a nutshell, an ad intelligence solution ensures your business has real insights to help generate real outcomes. Using an advanced and comprehensive ad intelligence solution, you can tell how different channels, placements, and visions perform. These insights will enable you to craft your brand strategy to generate the best possible results at the most reasonable expense.

What are the indispensable features of an ad intelligence solution?

An ad intelligence solution is an online platform that helps you track all the ad activities of your business. The best of these solutions give you insightful information on your own brand and your competitors, including how and where other companies are spending their money on ad campaigns – all in real-time.

Moreover,

An ad intelligence solution will help you track a variety of data on how established brands are advertising. This information will also include their costs, and the impressions their ads are producing. Once you understand that, this solution will also help you better understand what type of ad and where you should focus in order to be successful.