Articles

What is a Virtual Event and What are Its Advantages?

by Pradeep Kumar Senior in Digital Marketing

Today, the virtual has become a new normal. Organizations and businesses around the world leveraged virtual events services to keep going during the challenging times of pandemic. The percentage of virtual events has skyrocketed in the year 2020. Large numbers of live physical events planned up for the entire year and beyond have been transformed into a visually rich virtual environment. Unfortunately, COVID-19 has been the catalyst for such a transformation of event formats.

A virtual event is an online event hosted on a virtual event platform that offers comprehensive and customizable virtual event services. It involves a gathering of people over the internet rather than gathering in a live physical location. Virtual events enable attendees to connect and network in real-time via live audio/video chats. The need for booking travel tickets to attend an event gets completely escalated with virtual events. Attendees can access the event from the comfort of their own space via any device or browser supported by the internet connection. Right from hosting virtual meetings, conferences, town halls, Job fairs, networking fairs, onboard fairs, trade shows, expos, exhibitions, product launches, and more, a comprehensive virtual event platform serves all.

The various roadblocks faced during physical events such as geographical constraints, space limitations, etc. get completely resolved with virtual events. Live physical events can not match the perks offered by virtual events.

Wider reach, better visibility, increased attendance, amplified engagements, reduction in expenses and carbon footprints, substantial ROI, and more are some of the top advantages of virtual events.


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About Pradeep Kumar Senior     Senior in Digital Marketing

171 connections, 5 recommendations, 632 honor points.
Joined APSense since, October 11th, 2018, From Mumbai, India.

Created on May 24th 2021 07:53. Viewed 155 times.

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