What Can Vape Websites Teach Us About SEO?

by Ethan Wayne Blogger

When organic search isn't performing well, you can simply buy traffic. You can simply bid on some keywords on Google if you aren't getting enough new prospects to keep your customer acquisition numbers up.

However, keyword bidding alone is not an effective strategy for achieving consistent growth and profitability.

Your competitors will always ensure that each new customer acquisition costs more than it should, unless you manage to find some low-cost and low-competition keywords.

Now is the time for you to refocus your search engine optimization efforts and improve your online business's organic search rankings - and before you begin any major SEO campaign, it always makes sense to get some inspiration from the experts.

When you look at vaping sites, you can learn so much. Businesses in the vaping industry cannot advertise on Google or on social networks such as Facebook.

As they cannot buy traffic, they must focus all of their marketing efforts on vape SEO.

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If You Sell Products Online, Describe Them In Your Own Words

Your website sells products, right? If you do, then you know that every major e-commerce platform includes text descriptions on product pages. Did you leave that field blank when adding products to your site?

Or worse, did you simply search for the products on Google and copy the descriptions from other companies' websites?

If you did either of those things, it is highly unlikely you'll ever receive organic traffic to your product pages - and if you scraped your product descriptions from other sources, you can easily verify that.

Search Google for a sentence in one of your product descriptions - enclosed in quotation marks. Take your time to describe your products in your own words to solve this problem. Consult with an experienced firm offering vape SEO.

Don’t Neglect The Value Of Informational Content

Any vaping website that generates a lot of organic traffic will have a blog section with a lot of informational content. It's easy to bring bulk traffic to your site by publishing informational content since there's less competition on Google for informational keywords than there is for commercial keywords.

Let an experienced digital marketing firm offering vape SEO assist you with this so you can reap all benefits.

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Google Loves High-Quality Backlinks

Google's search results pages are determined by an extremely complex algorithm. Hundreds of factors go into determining a website's ranking, but few are more important than the quality and quantity of inbound links pointing at that website.

Google became the most popular search engine in the world because its founders developed an algorithm called PageRank.

By assigning higher rankings to sites with more inbound links, PageRank helped Google deliver more relevant search results - and PageRank still plays a part in Google's algorithm today.