Why Should You Run A Professional SEO Audit on Your Site?

One of the biggest challenges that most of the websites used face are to be on the top of SERP for relevant keywords or to maintain the position after reaching it. SERP is like a matter of life and death for most of the websites especially ecommerce platforms for vaping. Something less than the first page is like doing business without customers. Here are some of the reasons for which you need to do run an SEO audit on site.

• Essential for higher SERPs
• Outdated content can ruin your Google rankings
• A speed check for your website
• Keeping a close eye on the competitors·

The Top Position is Essential

No matter you are doing online or offline business, the most important thing for you is to be on the top. So, while you are having a website, you will try to be on the top. But you must also know what is the factor that is stopping you from reaching the top. Search engine algorithms are changing often, so a proper SEO audit will let you know the issues that the website is having according to the latest algorithms. So, a professionally run SEO audit is very important for ecommerce platforms for vaping.

Is There Any Duplicate Content?

Plagiarism is one of the deadliest mistakes that can happen to a website. Often it has been seen that even after all the things doing correctly, your website is not coming on the top. Here the reason could be the duplicate content, which is a loophole in vape marketing strategies. Content is not limited to only the written content on the page. It can include images, title, descriptions, meta, etc. Therefore, while you are curating the content of your website, you must remain careful or it will be better to hire a professional content writer fort job.

However, besides it, you must also look for the issues like KVR. 

• K- Keyword Density and Correct placement
• V- Validity of content
• R- Relevant Keywords   

Do Your Website Load Slowly?

Remember, that in all the scenarios, slow and steady will not win the race. It is true that your website must be steady but it should not take more than 2 seconds to load fully. Studies show that 47% of visitors want the site to be opened within 2seconds from clicking. A proper SEO audit will find out the reasons for the slow load time. Here are some of them. 

• Huge multimedia files
• Superfluous JavaScript, CSS, and/or HTML code
• Server response time  

The Weakness of The Competitors

To win the competition, making yourself strong is not enough. You must know the weak points of your competitor. Remember all the websites on the internet wants to be on the top. Therefore, one should keep an eye on the strategies that their competitors are taking to be on the top.

You can analyze those points and can implement them by modifying that to get a better hold on the internet market.