What Are the Benefits of Pay Per Call Advertising?

Researchers believe there are more than a billion smartphones worldwide. This is due to the benefits these gadgets offer the users. This makes it easier for customers to initiate calls with traders via the PPC. The countless smartphone users can be a suitable target for businesses. Listed below are the advantages of this advertising technique to traders.

Conversion rates

The Pay per call strategy is almost similar to the pay per click technique. However, the phone calls tend to offer better results than clicking. Both strategies are supposed to increase the conversion rates. The conversion rate for calls is about 51% compared to 2% for the clicks. This clearly proves that the calling method is more beneficial.

Leads

An innumerable number of your target customers have smart phones. Placing a click to call icon on your webpage can easily attract them. To get info about your products and business faster, most clients prefer to call. This will end up giving you valuable leads. Most online traders agree that most of their clients make purchases through calls.

Quality control

It is possible for marketers to get junk calls that would not help in adding sales. That is one disadvantage of call ads. Anyone can choose to call without the intention of buying. That will waste the time of marketers. With the call ads, you can choose the calls you want. Hence, you will be able to avoid junk calls and therefore achieve better quality control.

Intention of buyers

When a buyer really needs a product, he/she will look for an effective means of getting info about it. They can get an ad from the print advertising agency about the product. However, they will prefer to call to access more details. That is why more clients that call always buy. The contact rate between the client and sales person is high too.

Increased ROI

The survival of any business is dependent on its ability to return every financial investment. That would be conceivable if sales increase. Marketing is targeted at luring customers. That increases the ROI of the business. In the end, the business will become more profitable. The effectiveness of call ads steadily increases the ROI.

Visibility and control

The marketers are in full control of the call ads. They can view the sources of the call, call conversions and their outcomes. The trends in the behaviour of customers will be shown. This is important in setting effective strategies. Apart from that, they will have a detailed profile of the callers. 

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Created on Sep 27th 2017 01:29. Viewed 614 times.

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