Brand Awareness with Display Advertising and Print Media

by Lead Performance Marketing Lead Performance Marketing

Marketing is a key component when it comes to selling products or services in any manufacturing company or organization. It is almost impossible to sell products without advertising them. Consumers are more likely to buy what they have seen or have heard of.  To sell you need to create awareness of your product and that is where advertising comes in.

There are several ways in which one can advertise some of these ways are display advertising and print media advertising.

Display Advertising

This is mainly an online type of advertising. It can come in various forms such as rich media, banner ads, and many more. It can include audio, video, and images to communicate. This is mostly done by a display advertising agency.

In this type of advertising your ads appear on a third party website. Your ad is placed next to a relevant content ensuring that it is seen by your target audience.

Display advertising ensures that you can reach the right audience more accurately and in a very cost-effective way. Since it is done online, you can also be able to see and monitor your consumer’s response whether negative or positive so you can be able to respond and handle any complaints.

How It Works

Once advertising agencies define your objectives, they then strategize on how best to reach the target audience. The agencies are made up of Bing and Google certified professionals who know the best methods to use to make your ad reach your exact consumer.

Print media

In print media advertising, adverts are printed physically. This can be done in posters, billboards, magazines, newspapers, flyers, brochures, and more. The adverts can be distributed physically or through social media posts.

Unlike with digital advertising, magazines and newspapers offer readers with a lot of content like sports, fashion, beauty, health, current affairs, politics, and local topics. Most magazines cover a specific topic and are meant for a certain audience. This means that an ad placed on such magazines will still be valid if it is for that particular audience.

When advertising in newspapers you can either buy space for a color ad or black and white ads in the classified section of the newspaper.

This form of advertising is a little costly because a lot of paperwork is involved to create awareness. However, with the right strategy, all your adverts will still reach the target audience.

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About Lead Performance Marketing Innovator   Lead Performance Marketing

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Created on Feb 22nd 2019 01:24. Viewed 539 times.


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