Articles
5 Benefits of Hiring A Print Advertising Agency
by Lead Performance Marketing Lead Performance Marketing
Hello business person. Do you know the potential your business would be reaching by hiring a display advertising agency on print? Probably you have never given it a thought but here are the top five benefits assembled for you.
1. Leveraged Credibility
The number one benefit of hiring a print advertising agent for display advertising needs is getting leveraged credibility. A company that has continuously offered its readers reliable contents has already developed credibility. In most cases, readers rely on their top media outlets to inform them of happenings and with a display advert, be sure to capture those readers’ eyes.
2. Bigger Attention
Forget the notion that print advertising is dead because of online advertising. It is true that the digital age has killed the human attention to print contents, but regardless of that, print advertising gets the best attention.
While browsing the internet, chances are you are switching across upto 5 tabs, but with a newspaper, you give it undivided attention as it is one tab by itself. If you have placed your products or services on it, therefore, you are assured of the undivided attention from the readers.
1. Leveraged Credibility
The number one benefit of hiring a print advertising agent for display advertising needs is getting leveraged credibility. A company that has continuously offered its readers reliable contents has already developed credibility. In most cases, readers rely on their top media outlets to inform them of happenings and with a display advert, be sure to capture those readers’ eyes.
2. Bigger Attention
Forget the notion that print advertising is dead because of online advertising. It is true that the digital age has killed the human attention to print contents, but regardless of that, print advertising gets the best attention.
While browsing the internet, chances are you are switching across upto 5 tabs, but with a newspaper, you give it undivided attention as it is one tab by itself. If you have placed your products or services on it, therefore, you are assured of the undivided attention from the readers.
3. “Influentials” Get Swayed by Print
With studies concluding that “influentials” (the consumers who influence other consumers) are moved by print, it is easy to multiply the attention and gain more reach. A Survey of the American People concluded that 51 percent of “influentials” are influenced by magazines and 53 percent by newspapers. This puts the consumers who are influenced at a greater number which increases the chances of an advert reaching new markets.
4. Print Ads Drive Action
Several studies show that about 65 percent of print sources take action after viewing an advert. For example, a consumer who reads of a national grocery chain is more likely to buy their advertised products compared to a retail average. Therefore, advertising your product or service is more likely to attract more customers compared to when they are comparing competitors’ options on a digital platform.
5. More Flexibility and Options
Print advertising also gives you the chance to target your audience in a personalized way compared to other options like social media. For example, you can choose the page and section in a newspaper to run your ad.
Also, you can choose whether to run them in specialty magazines, on the front pages below the headlines, or in geographically targeted newspapers. In addition, you can decide the days your ads will run. Not to forget, you can tailor the ad to fit your budget and the timelines you are working within. The biggest advantage here is dealing with a human than relying on online algorithms to target your audience.
With studies concluding that “influentials” (the consumers who influence other consumers) are moved by print, it is easy to multiply the attention and gain more reach. A Survey of the American People concluded that 51 percent of “influentials” are influenced by magazines and 53 percent by newspapers. This puts the consumers who are influenced at a greater number which increases the chances of an advert reaching new markets.
4. Print Ads Drive Action
Several studies show that about 65 percent of print sources take action after viewing an advert. For example, a consumer who reads of a national grocery chain is more likely to buy their advertised products compared to a retail average. Therefore, advertising your product or service is more likely to attract more customers compared to when they are comparing competitors’ options on a digital platform.
5. More Flexibility and Options
Print advertising also gives you the chance to target your audience in a personalized way compared to other options like social media. For example, you can choose the page and section in a newspaper to run your ad.
Also, you can choose whether to run them in specialty magazines, on the front pages below the headlines, or in geographically targeted newspapers. In addition, you can decide the days your ads will run. Not to forget, you can tailor the ad to fit your budget and the timelines you are working within. The biggest advantage here is dealing with a human than relying on online algorithms to target your audience.
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About Lead Performance Marketing 
Lead Performance Marketing
23 connections, 0 recommendations, 78 honor points.Joined APSense since, May 7th, 2015, From Florida, United States.
Created on Dec 5th 2018 01:20. Viewed 346 times.
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