Website Design Principles for Maximum Lead Generation

Not all website designs are created equal. In fact, some designs are downright awful and with the plethora of information that exists on the Web about creating good design – it’s hard to understand how some businesses and brands get it wrong. For the most part, companies and brand should stick to what they do best – selling products or services – and leave the designing up to the professionals. Nonetheless, if you’re looking to get the most out of your website design with maximum lead generation, here are some principles to keep in mind while working with a designer or agency.

Have Contact Information

Kissmetrics – an online source providing software solutions and information on digital marketing – says one of the most straightforward things, is making sure contact information is readily available for your users. Consumers and potential clients have more trust in businesses that present phone numbers on their websites. Additionally, ensure users that they have access to your lead generation forms and don’t overwhelm them by asking for too much personal information. “The less information [forms] ask for, particularly on the first step, the more likely people will be to part with their valuable personal details,” writes Kissmetrics.

Ask For Feedback

Another important website design principle for maximum lead generation is featuring customer or client feedback. Users want to know what products and services you offer but they also want to know how well you provide these, how great your customer service is and how affordable your rates are.

Let Them See Your Brand

In addition, Kissmetrics says create and post videos on your site that help customers get to know your brand. Videos are great way to inform users about your products, services and aid in personalization. You can also use videos to broadcast client and customer testimonials.  Other effective website design principles for maximum lead generation include using a seal or guarantee and implementing powerful action verbs. Users respond well to brands that certify or guaranty their products and services.

Forbes says a responsive website design also correlates to maximum lead generation. “The facility for a website to reconfigure itself depending on the viewing device, does not happen automatically. Much careful design consideration goes into crafting a user experience that works well on all mediums.”

Most of the time, it’s better to leave the designing to the professionals rather than do the work yourself. Ensure your website design meets all the criteria for maximum lead generation, and hire a professional to help you meet your design needs and remain competitive in your respective industry. 

Nicole Donaldson writes for Fusion 360, an SEO and content marketing agency. He/She writes for many other clients as well. Follow on Twitter