Ways to Increase Revenues

Posted by lokmane
2
Jul 29, 2011
986 Views

To grow any enterprise, You must develop strategies that will drive sales to ever-higher levels while ensuring that your growth in revenues translates into higher cash flow and profits. Essentially there are ways to increase revenues. Mastering any one will produce significant results.

Make More Sales

The first and perhaps most obvious way to increase revenues is simply to make more sales. Of course, one of the best ways to accomplish this objective is by expanding your customer base.
Sell More Often to Existing Customers

In addition to expanding your customer base, you can also make more sales by selling more often to the same customer. Customer acquisition costs can be enormous. Once you have developed a customer, look for ways to increase the number of times you sell to him in any given period. In addition to increasing your sales revenues, such sales will also be more profitable.
Sell Something Else

In addition to increasing the number of transactions per customer, you might also be able to sell the customer additional products. Increasing revenues from your existing customer base in this way is yet another example of capitalizing on your original customer acquisition cost. Ask yourself, "What else would someone who is purchasing my product or service be interested in buying?"

Make More Profitable Sales 

 To this point, we have covered four ways to increase gross sales revenues. But what is of paramount importance to any business is cash flow and profits. In addition to achieving this end by increasing gross sales revenues, you can reach the same goal by improving sales margins-that is, by increasing net sales. Examine the profitability of each of your customers. Also, determine the profitability of each product--you will find that some are more profitable than others. 

Reduce Your Selling Costs

Examine your sales processes.

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