Wallace Associates Inc Singapore Executive Management Recruitment: Marketing Director
Waltham, MA
The Company
Our client
is the world leader in solving critical documentation issues for
enterprise-level organizations and governments, enabling them to operate more
efficiently and profitably. The company offers a full suite of software,
training, and professional services based off their international content standard
for creation, management, and deployment of mission-critical content.
The Job
The Marketing
Director in US will be responsible for driving our client’s marketing
initiatives, lead pipeline generation efforts, and develop new integrated
campaigns and assets. The Marketing
Director will liase with the HQ marketing team to ensure that our client is
represented in local marketing efforts. Travel for this position will not
exceed 25%.
The Marketing Director’s duties will include:
•Building
and managing a rich content calendar that attracts a qualified audience to our
client’s product offering (including blog posts, white papers, ebooks,
webinars, etc)
•Creating
targeted segmentation lists that grow the sales pipeline to increase revenue
•Designing
all email marketing campaigns and associated landing pages on the company
website
•Organizing
and providing the sales team with active leads using inbound marketing
activities
•Collaborating
with and supporting the Global Marketing Director for international marketing,
online advertising, and SEO
•Working
collaboratively with the sales team to plan specific lead-generation campaigns.
What It Takes:
The selected
candidate will have:
•Bachelor’s
degree in a marketing- or communications-related field
•A minimum
of 3 years B2B marketing experience, copy writing, content strategy, and
blogging – with the goal of generating web visitors and leads
•Experience
with marketing automation tool and implementing online campaigns
•The ability
to work closely with our client’s sales team to achieve goals
•Ability to
work in a team environment
•“Think
outside the box” attitude to build brand awareness and increase revenue
•Advanced MS
Office skills (Word, PowerPoint, Excel)
•Strong HTML
knowledge and experience
•Excellent
written and verbal communication skills
•Comfortable
with marketing tools (Pardot Marketing Automation, Hubspot CRM)
•Strong
graphical skills (Adobe Photoshop and/or Illustrator)
•Attention
to detail and ability to prioritize tasks
•Comfortable
managing multiple tasks
•Self-starter;
entrepreneur mentality
Why Apply?
Our client
is an industry leader who helps enterprise-level organizations and governments
operate more efficiently and profitably. Our client offers a challenging
opportunity, and an excellent compensation and benefits package in a business
casual environment. Our client is an Equal Opportunity Employer M/F/V/D.
Applicants should contact our search firm:
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