Video Marketing For the Win

In our digital world it is extremely important for organizations and corporations in Utah and across the nation to stay up to date and informed on the latest online trends. Videos are everywhere on the Web and generally speaking, when they are used as a marketing tool, viewers react very positively, meaning that diving into a video production project has the potential to benefit a company immensely. 

Visual Learners

Video marketing is effective and extremely beneficial to companies. Videos can be used to convey a message to consumers in a way that requires little effort on their part in a matter of just a few seconds. With many people considering themselves to be “visual learners,” this marketing technique can assist in conveying more complicated or difficult-to-understand ideas in a more efficient way. 

Easy Searches

Another way that an digital video production serves as a beneficial marketing tool is that in comparison to other marketing tools, video is very easily searchable. According to marketingblogtech.com, “70% of the top 100 search listings on Google are video results.” 

Amazing Potential 

Whether your company is a local business in Utah or a big corporation on the East Coast, videos are great resources for creating a recognizable image for a brand that becomes increasingly familiar to consumers over time. When a company has a memorable character, joke or slogan included in their online production, this puts “a name to the face.” 

If a company hires an awesome video production company to make a corporate film, it has the potential to go viral! This then creates even more opportunities for viewers to share the video, resulting in more people being informed about the product of service.  

With all of the benefits of digital marketing, the potential for corporations to grow and become more successful is constantly growing. Businesses in Utah and across the nation would do well to invest in this digital marketing tool.

Jordan Lee writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well.