Using Video in Email Marketing

Email marketing is something that every company in Utah and outside the state uses. The value of a way to advertise directly to those already interested in the business is too good to pass up. Video production has recently become the focus of most marketing efforts and that includes emails. In fact, it might be the missing ingredient to successful email chains.

Marketing Reasons to Use Email 

Depending on which source is consulted, emails can be much more successful if video production is incorporated. Some emails get a 300 percent higher click rate than their competitors with no visual content. One the reasons for this is that video can be extremely useful in creating emotion and conveying that to an audience. Emotion is the best way to connect with consumers and it can make interacting with them much more likely to happen.

Use Email as News 

Many companies in Utah and elsewhere find that they are moving quickly and it can oftentimes be hard for interested customers and consumers to keep up to date. Email is a great way for a company to keep important parties in the loop. Video production is the best way to turn uninterested readers into interested viewers.

Gain Audience’s Trust 

Taking an audience or customers behind the scenes of what happens at a company is one of the fastest ways to develop trust with them. A few years ago Pixar gave a tour of their facilities and many people have connected with Pixar on a much deeper level since then. A video of a tour can be the perfect way to expose interested people to what goes on at the company.

There are many other powerful reasons that filmography should be incorporated into any company’s email strategy. The best companies in Utah are already doing so. The reasons are easy to understand and beneficial to every business no matter what stage it is in.

Nate Myers writes for Fusion 360 an advertising agency in Utah.  He writes for many other clients as well.

*Image Credit: Wikipedia