Using Social Media for your Mobile App Marketing

So you've developed a killer mobile app that promotes your business and is fun to play around. That's great! Now, all you have to do is make sure that customers actually know your app exists. And an important aspect of mobile app marketing is social media.

As internet usage shifts toward mobile devices, it's becoming increasingly popular for app developers to market their products on social media. It makes perfect sense: if a user is already browsing on Facebook or Twitter on their mobile device, a simple click on a link gets them to the app store of their choice and directly to the download. Still, when it comes to marketing your mobile app on social media, you should keep several things in mind Social Media Marketing NYC:

1) Stay Consistent

Always remember that your brand has a unique identity. If your app is as good as it can be, it reflects that identity throughout its different features. That, in turn, means that when marketing your app on social media, you should stay consistent in the "feel" of that identity. Using the same type of language and imagery goes a long way toward that consistency, ensuring that your audience has a clear idea about what to expect when they download the actual app.

2) Emphasize Benefits

Rather than emphasizing the features of your app - such as its functionality or the speed at which it operates - your social media messages should focus on the specific benefits customers get upon the download. Apps should be the solution to a problem, whether that problem is simply avoiding boredom (solved with a game), finding information or saving money. By emphasizing benefits rather than features, you compel your audience to click through and download the app.

3) Don't Be Afraid of Native Ads

Finally, in-newsfeed ads, especially on Facebook and Twitter, can be an effective tool to promote your mobile app. Detailed targeting methods allow you to push your message directly to a relevant audience, who will see that message in the middle of their newsfeed while browsing the network.

Both Twitter and Facebook offer marketing solutions that are especially enticing for app developers. Twitter's App Card allow you to add rich media beyond the 140 character limit in order to persuade consumers that your app is right for them. Meanwhile, Marketers can specifiy "App Download" as the goal of their native ad on Facebook, which allows them to specifically track how many users downloaded their app as a direct result of the ad.

Of course, these are just a few of the many things to keep in mind when developing and marketing your mobile app! Contact us for help throughout the process.