App Store Optimization: How SEO Can Help Promote Your App

Search Engine Optimizaton (SEO) has become a crucial part of digital marketing. Because 93 percent of all online experiences begin with a search engine (most likely Google), marketers want to be present in their audience's mind even when they simply search the web.

 

Not surprisingly, SEO or within app stores it is called App Store Optimization (ASO) in which is an important part of promoting your app. Not only will SEO and ASO help you increase downloads by users who search for it directly on their smart phone, but you'll also gain a considerable amount of customers who accidentally came across your app by doing a simple Google search.

 

1) Name Recognition

How does your audience find your website? Most likely, it's still via your brand name. That means in order to be found on Google or Bing, your app should be named just like your company, allowing users who have already heard of you to find and download it easily. Your brand name will likely also be the easiest thing to rank for, as you won't have the same competition on search engines as you would for more generic keywords such as "gaming app" or "fitness app."

 

2) Associated Keywords

But that doesn't mean you should completely forget about these generic keywords. If you still want to be found by users who have not heard about you, be sure to find keywords that are unique enough so you won't drown in the competition on Google but generic enough that they generate actual searches. For a small business, "fitness app" may be too difficult to rank for. "Fitness app for running a marathon" is easier, while still likely to generate searches within your targeted audience niche. Any SEO/ASO efforts should start with finding keywords that match your brand and are interesting to your audience.

 

3) Blogging

Once you've found the keywords, there are two ways to weave them into your marketing strategy. One is through blogging: on your company blog, talk about what makes your app the best fitness app for running marathons, give specific examples of how it worked in past marathons, or talk about how to prepare for marathons. In other words, find interesting topics that focus around the keywords you've chosen. If your audience likes those posts enough, they will begin sharing them, which increases your SEO rank.

 

4) Don't Forget About the App Store!

The second way to weave keywords into your app promotion is straight on the app store. Not only will users find them as they're looking for apps directly from the store, but - especially if it's an Android App - Google also shows specific apps directly in its search results. As a result, you should include the keywords you've decided to focus on into your product description. 

 

In short, SEO and ASO can be a valuable tool when it comes to promoting your app. Contact Us to learn more about SEO/ASO and its many benefits to your marketing strategy!