Using Instagram Beyond the Selfie
With over 200 million active users, Instagram has become one of the most popular social media sites to surface in the last 10 years. With the ability to quickly upload, crop, filter and share photographs or videos straight from your smartphone, Instagram is a great tool to easily share and view small snapshots of a person’s day.
With video production tools at user's fingertips, companies have begun to market to their followers by using Instagram’s video feature. Marketing has been made simple through the use of Instagram video. Here’s how.
Product Demonstrations
Far too often, customers will avoid a product simply because they do not understand how to use it. Through Instagram’s 15-second videos, a product can be demonstrated, highlighting its functionality, answering questions and increasing its desirability. Video production for a step-by-step instructional video can also be made by making short clips and uploading each clip to Instagram.
Connect YouTube Subscribers and Instagram Followers
Create a short trailer and post it to Instagram as a teaser for an upcoming YouTube video. For example, having a professional snowboarder post a teaser video to their Instagram about a great new resort in Utah could attract a lot of click-through viewers to the full-length video, subsequently growing business for the resort in Utah.
Better Your Blog with Embedded Videos
Just like with YouTube, embedding Instagram videos to your blog will also attract more viewers. Popular lifestyle bloggers from Utah often post short videos of their daily activities and embed these videos on their blogs in addition to an Instagram post.
Be More Human
People are using social media more than ever to share what they find with their friends—especially funny videos. Sharing funny moments with your followers shows them that there are actual humans behind your business, rather than just a mystery computer churning out video production materials. Behind-the-scenes videos can easily humanize a company, increasing its appeal to consumers.
With over 200 million active users, Instagram has become one of the most popular social media sites to surface in the last 10 years. With the ability to quickly upload, crop, filter and share photographs or videos straight from your smartphone, Instagram is a great tool to easily share and view small snapshots of a person’s day.
With video production tools at user's fingertips, companies have begun to market to their followers by using Instagram’s video feature. Marketing has been made simple through the use of Instagram video. Here’s how.
Product Demonstrations
Far too often, customers will avoid a product simply because they do not understand how to use it. Through Instagram’s 15-second videos, a product can be demonstrated, highlighting its functionality, answering questions and increasing its desirability. Video production for a step-by-step instructional video can also be made by making short clips and uploading each clip to Instagram.
Connect YouTube Subscribers and Instagram Followers
Create a short trailer and post it to Instagram as a teaser for an upcoming YouTube video. For example, having a professional snowboarder post a teaser video to their Instagram about a great new resort in Utah could attract a lot of click-through viewers to the full-length video, subsequently growing business for the resort in Utah.
Better Your Blog with Embedded Videos
Just like with YouTube, embedding Instagram videos to your blog will also attract more viewers. Popular lifestyle bloggers from Utah often post short videos of their daily activities and embed these videos on their blogs in addition to an Instagram post.
Be More Human
People are using social media more than ever to share what they find with their friends—especially funny videos. Sharing funny moments with your followers shows them that there are actual humans behind your business, rather than just a mystery computer churning out video production materials. Behind-the-scenes videos can easily humanize a company, increasing its appeal to consumers.
Leah Ferguson writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter
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