Using Customization for Appointment Setting Scripts
by Anusha Peter Expertise in marketing and businessAppointment Setters can follow a predetermined script for
the purpose of setting appointments for business transactions, getting new
clients or otherwise generating interest in the services or products on offer.
They organize and process the shipment of sales materials like promotional
material samples, free stuff or brochures to interested parties. Most
appointment setters have a written record of the calls they've taken, who the
called was and what the next step is expected to be. They may send invoices,
vouchers, receipts or other documents as proof of the meeting or transaction.
In some cases, the person who attends the meeting has to sign or initial the
document or other legal documents to authenticate the meeting.
Some appointment setters are sophisticated software that
operates using voice-recognition technology. The system allows the user to
record the name and other identifying data of the caller, the duration of the
call and where it was made. Then, it dials designated telephone numbers and
presses the numbers on the caller's phone record until it gets a match. If
there is no match, the system dials another number or begins dialing the ones
that are on the caller's list. Eventually, the system learns from the records
and matches the calls to appropriate prospects, contacts or leads.
One of the main purposes of appointment setters is to
minimize the number of objections that could potentially occur during a real
estate sale or other business development activity. Some prospects have
objections, some will decline to work with the company, and some won't be
convinced to take action or buy from them. To address the needs of each type of
buyer or prospect, these appointment setters should have a wide variety of
techniques in place. The key is to have enough techniques for all possible
objections so that any prospect who is contacted can be effectively informed of
the process. At the same time, these methods should also be flexible enough to
accommodate the changing market conditions that can impact on the success of
any sales effort.
In terms of appointment setters' flexibility, it's a common
practice for them to have a set of rules or policies in place regarding the
number of appointments they'll consider for a given week. These rules might be
as simple as the maximum number of appointments they'll accept or the maximum
number of lead/prospects they'll consider for a given session. In many cases,
these number of number settings are determined by specific revenue streams. For
example, if a company has a small to medium-sized television and sign-in
counter space, it may have a maximum of ten appointments per week, while a
large, higher-end chain could have as many as a hundred appointments per week.
This flexibility within appointment setters is helpful to
businesses that are looking to increase their sales process. Real estate sales
reps and others who work with agents are increasingly becoming savvy at cold
calling to increase their client base and increase their revenues. However, in
the last few years, many real estate agents have gravitated toward online lead
capture systems, such as Skype, which can be accessed by hundreds of people at
the same time. This means that if an agent has several clients who are willing
to make appointments, he or she can simply enter the names of the leads that
are interested in a particular real estate property, and then set up a call
with each one.
Using appointment setters to set appointments is helpful
because it gives agents an advantage that increases their productivity and
profitability. However, some companies have been clever enough to take
advantage of the inherent flexibility of these setters. This ability to
leverage a service like this comes from the ability to adjust the setter
parameters to effectively capture objections or ambivalence.
For example, rather than capturing objection or ambivalence
based on whether a prospect is a single or married person, business owners can
use appointment setters to capture objection based on whether they are taking
their job seriously enough by calling every two weeks or more. If an agent were
to only target calls that lasted a maximum of two minutes, the business owner
would be forced to spend a large amount of time re-entering the sales process,
while also paying the price for hiring new agents who are only interested in
taking calls that result in a long-term sale. This cost is much less than
paying agents to call every two weeks. This flexibility allows agents who want
to take on a higher level of activity to do so without incurring a large
penalty for doing so. However, this type of job description flexibility also
has a drawback-it leaves job descriptions and workload requirements up to the
discretion of the agent who set the appointments.
If an agent has the ability to customize the way in which
they set appointments, he or she can take advantage of the flexibility inherent
in appointment setting scripts. For example, if a person is interested in
taking calls that last longer than two minutes, the agent can set the
appointment to occur at a specific time and date. If it is desirable for a
sales presentation to take place in the morning, after the workday has begun,
or any other time, then the agent can tailor the appointment setting script so
that it is appropriate for each particular situation. By using an appointment
setting script that matches the type of product or service that is being sold,
agents can ensure that they are meeting the needs of their customers and
setting appointments accordingly. This allows them to make the most of their
time, rather than spending it performing maintenance or other types of work.
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Created on Sep 30th 2021 02:00. Viewed 249 times.