Appointment Setting Firms Are Too Expensiveby Eric Jan seo
Is it expensive to use an outside sales appointment setting group or not? At first glance, with rates in excess of $30 per hour, it seems very expensive and perhaps even prohibitive. If you look closely, you'll find that it may be the best investment you've ever made.
Suppose you have been enlightened to the idea that using one or more appointment setters to make your salespeople more productive is the right thing to do. Let's also assume that you have at least considered using an outsourcing company to do this task for you. In-house or outsourced? Which makes more sense?
An in-house sales appointment scheduler can put your mind at ease because it will see you hard at work at your desk punching numbers and smiling every day. It costs only $8 to $10 an hour, with some bonuses to boot. The quotes he sets are fair at best, but you think he's getting better.
But what about the other costs? Office space, phone and computer, taxes, insurance and training. What happens when the appointment manager doesn't show up one day for a major solicitation project and there is no one to fill in and he doesn't show up the next day or the next? The cost of recruitment and training has to be borne again.
If the in-house appointment center is used properly, you also need to hire someone to compile sales and call reports and evaluate the effectiveness of the various campaigns. These reports are one of the most important tools you have to know if you are calling the right prospects with the right message at the right time.
The right sales appointment outsourcing company will function as an extension of your sales group, dialing more numbers and making more appointments than your internal contacts. They are well trained, professional and articulate, with a support group that will provide you with meaningful reports that will tell you a lot about your market and your sales efforts. Your salespeople's productivity will double.
The right outsourced appointment setting company will streamline your sales process and eliminate the hassles of management, training and recruiting, while providing you with a steady stream of highly qualified appointments with prospects who will buy from you.
If you're thinking about using inside sales recruiters, think again. Is it cheaper? In the short term: maybe. In the long run, it will cost you more than you imagined and could, in fact, derail the future of your business.
Created on Oct 15th 2021 13:25. Viewed 204 times.