Using Content Marketing to Draw Design Engineers

Building the perfect content marketing strategy to engage with everyone’s interest is not an easy task. Creating content for engineers is just as difficult. They are busy and they don’t care for the fluff that some content marketers create and want to get down to business. Here are some simple tips of how you can create content that might spark an interest with engineers in Utah.

Make the content relevant. If targeting engineers is a part of your content marketing strategy, it is important to make the content relevant to that reader. Everyone is busy but engineers stick to what they know and what they like, and if they don’t like the content you are putting out, than you may not be producing the right content.

Compare your content with real life applications. Demonstrating results in your content is important to any process-oriented personality. Engineers strive to make things better and easier in life and they often look to peers or other sources that provide an answer to a problem they may be having. 

Let your content show how it has helped other engineers in Utah. Similar to real life applications, take a moment to brag about your accomplishments and show how you did them. Share the problem, research, execution and results. It also helps if you provide some sort of visual design or testimonial of engineers to build that engaging content.

Provide data. Many content marketing companies struggle with giving too much data and bore their audiences. Engineers are different. They like to be educated and you can throw out a bunch of numbers to show results and trends. As long as your content is organized and is easy to read, you will attract any design engineer in Utah to your content. 

Lastly, provide features and benefits. Many process-oriented professionals like to see a light at the end of the tunnel. For engineers, it is seeing the features and benefits of the final application. Make sure your content marketing strategy has a list or educates engineers of the features and benefits that come with whatever message you are trying to convey with your content. 

If you follow some of these simple steps, you shouldn’t have any problem creating a strategic content marketing plan that interests engineers. If you are unsure of where to start, consider talking to one of the content marketing companies in Utah. There are professionals that can help lead your content in the right direction no matter the audience you are trying to reach. 

Eric Simmons writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well. Follow on Twitter.