Urgency And Scarcity?

Anyone who’s mildly interested in business needs to understand the concept of the sales funnel. But what are sales funnels and how do they work? In essence, they’re automated sales processes configured to increase sales and conversions.

At the end of the day, sales funnels offer the path of least resistance and highest probability to growing and scaling a business fast, no matter the present size, industry or niche it’s in.

Sales funnels are also quite possibly one of the most important concepts in business. They help you sell on autopilot. They can take your business from zero to hero in lightning speed. Think weeks and months as opposed to years and decades.

That’s how important they are. Thus, by understanding and mastering this single business concept, you can essentially hop on your own personal rocket ship to the moon.

However, before you get ahead of yourself, you have to understand some of the underlying psychology that drives people to buy. Keep in mind that almost no one wants to buy what you’re selling ‘right away’. They just don’t. They’ll usually have a million other things on their mind.

So your success depends, not on them wanting what you have so badly you have no work to do... but on your ability to present your offer and influence them in a way they’ll take action and buy.

To do that, you need a sales funnel. That sales funnel will help you influence your prospect’s decision to buy whatever it is you’re selling, through the fervent powers of persuasion.

The Psychology Of Selling

Tony Robbins says that all human desire is based on one foundational principle. That principle states that we will always do more to avoid pain than we will to gain pleasure. The best marketers in the world understand this principle. They work to invoke pain and pleasure in all of their marketing. The best are able to strategically interweave these into their pitches and sales letters and sign-up forms.

This principle of pain versus pleasure can easily be leveraged by positioning your products or services in the right way to help leverage this strategically. When you think about pleasure, you can also think about the benefit. What’s the biggest benefit (pleasure) that a consumer is going to get when they buy what you’re selling. You also have to think about what they’re going to avoid (pain).

You can do this both in your headlines and in your copy. In fact, the better you do this in every stage of your sales funnel, the more likely you’ll be to sell fast and furiously. If you don’t properly leverage this principle, then selling will become excruciatingly difficult. One quick way to audit your sales funnel is to ensure that you’re quickly presenting prospects with a big benefit while also helping them to avoid pain.

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Created on Jul 13th 2019 11:28. Viewed 202 times.

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