Understanding Direct Response Marketing

When thinking of implementing a marketing strategy, there are only two major options to consider. The first one is referred to as mass marketing, commonly known as branding. The main goal of this type of marketing strategy is to remind your customers and prospects about your brand and the products and services that you offer. The thinking behind this stratagem is to run your adverts as many times as possible, which will increase the chances of consumers having a top consciousness about your brand each time they want to make a procurement decision.

An enormous majority of ads fall in that category. This clears any doubts regarding the effectiveness of the marketing strategy. Even as this is an efficacious approach, one cannot ignore the fact that it is very costly to pull of successfully. Furthermore, it takes so much time for it to achieve the intended results. It calls for saturation of different types of advertising media such as internet, TV, radio, print among others.

Direct response is the second marketing strategy that you can opt for. With direct response marketing, its design is meant to evoke an instantaneous response, as well as compel multiple prospects into taking some specific action. For instance, prospective customers may choose to place an order, join your email list, be directed to your website, call for more information, or have a sales agent contact them.

One of the most profound characteristics about this marketing strategy is that it is easy to track. Each time you get a response, you will be in a position to tell the ad they are responding to and the message that brought about the response. Once you start tracking, it is easy to identify the most effective advertising media that you can now focus most of your resources upon.

This is a direct disparity to the popular mass media marketing. The brand owners will never get to know the advert that compelled prospects into buying their product or to make the response they made. Direct response is also measurable because you will always know the ads that are being reacted upon, besides the number of sales from each of them. In a nutshell, it is possible for you to measure the effectiveness of each ad.

Having said that, it is time you considered hiring a print advertising agency for this strategy. So much attention has been shifted to online direct marketing. However, print programs continue to perform every day for countless industries. Stop wasting valuable marketing dollars and let these agencies help you reach your return on investment goals.