Twitter Followers: Keep it Real

Everyone knows, the more followers you have on Twitter, the more credibility you have. No one wants to follow an account with 50,000 tweets and 300 followers. But filling accounts with fake followers won’t do you much good either. For the best content marketing approach in Utah or elsewhere, here are a few tips to keeping your Twitter following real.
Resist the Paid Approach
When Twitter “followers” come at the low price of $12 for every 1,000 it might be tempting to give your following a little boost, but paying for faux fans can only hurt your account in the long-run. Imagine if content marketing was completely influenced by cash flow. No one would be motivated to create engaging content.
As stated on Twitter’s website, accounts caught buying and selling “followers” are in direct violation of the site’s regulations and “may be suspended.” Nobody likes a faker. Especially when it comes to content marketing.
Use Twitter Audit
Most users have at least a few bots in their following, but helpful tools like Twitter Audit will let you know what percentage of your followers are legitimate. A score of anywhere between 60 and 100 percent is viewed as OK.
CNET explains that the tool analyzes various criteria “including the number of tweets, date of last tweet and ratio of followers to friends each follower has.” Basically, this tool will more easily be able to single out the “sexyBarrista34286” bots spamming your fashion blogger account in Utah.
Block the Fakers
If your account seems a little on the spammy side—or if you’ve purchased followers in the past—the best option is to clean up your following to make it as authentic as you can. This way, Twitter won’t kick you out for attracting bots and your followers will see you as more credible.
Just like any aspect of content marketing, genuine engaging content is ultimately what will gain more followers. Whether you’re a college student in Utah or a business trying to engage with consumers, remember to keep it real on Twitter and you’ll find success.
Emily Culp writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter
Comments