Traditional marketing vs. Digital Marketing
Introduction
Hi friends, today we talk about some old and new marketing strategies. after things changed how digital marketing take over traditional marketing but still some marketers are not interested in digital marketing due to lack of knowledge or having a high budget to spending on traditional ads.
Today an MBA person with traditional marketing skills is ignored in front of undergraduate with skills of digital marketings. but, still, some of the things couldn't found on the internet.so, please comment on those things which are still on the internet. some business owners are that much lazy they don't support their employers, they just thought or presumed that their business doesn't need digital marketing or after implementing they can't get much enough business. so, break their myths. and take a look around both of marketings.
Today an MBA person with traditional marketing skills is ignored in front of undergraduate with skills of digital marketings. but, still, some of the things couldn't found on the internet.so, please comment on those things which are still on the internet. some business owners are that much lazy they don't support their employers, they just thought or presumed that their business doesn't need digital marketing or after implementing they can't get much enough business. so, break their myths. and take a look around both of marketings.
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Traditional marketing
- Tv ads
- Newspaper ads
- Mouth marketing
- Celebrity endorsement
- Cross-brand promotion
- Network marketing
- Promotional events
Tv ads
Great invention after all tv create lots of jobs. competition is tough in this category due to the increasing number of brands.
you have to pay a high amount for showing ads on tv only for 30 seconds.you can also check yourself on the internet that how much amount charge a news channel or movie channel for displaying ads. I think cost goes in millions.
you have to pay a high amount for showing ads on tv only for 30 seconds.you can also check yourself on the internet that how much amount charge a news channel or movie channel for displaying ads. I think cost goes in millions.
Newspaper ads
Newspaper is also a great invention according to time but time has been changed. according to stats tree is decreasing day by day so, we had to be updated. its also highly costing ads, its cost decide by how much space you cover on-page, for how many days you want to display ads.
some of the famous newspaper covers the whole India except all.
some of the famous newspaper covers the whole India except all.
Mouth marketing
If somebody really satisfied with any kind of service or products of any brand. then he can't control himself to telling that brand USP points to others, which can be a medium of marketing. this really helps to build customer base indirectly and you don't have to spend any money on this type of marketing.
Celebrity endorsement
Viral your product with any famous celebrity & market them into tv and newspaper is also a part of traditional Mktg. but if you read this then I
think you know about what celebrities charge for a single commercial. the figures in crores. Again, the cost is high. even, many of the celebrities doesn't use the product once and you can't judge them whether they are committing truth or wrong.
think you know about what celebrities charge for a single commercial. the figures in crores. Again, the cost is high. even, many of the celebrities doesn't use the product once and you can't judge them whether they are committing truth or wrong.
Network marketing
The beautiful one because it has a strong power of making loyal and regular customers. but, this marketing demands problem-solving products, recurring revenue products because if your product has the power to satisfy the customer within their pocket allowance then they never leave your brand. but, if your product price range is really high then this market is not for you.
Cross-brand promotion
let me give you a small example, in a movie we can see many scenes where some brand's words are used, branded products were used by celebrities,
where branding words are especially focused. & brand can give their customers free movie vouchers or tickets. same case in cricket match, where are many brands who took sponsorships of complete series and some display their ads on the ground field, what they done the same as above.
where branding words are especially focused. & brand can give their customers free movie vouchers or tickets. same case in cricket match, where are many brands who took sponsorships of complete series and some display their ads on the ground field, what they done the same as above.
Promotional events
Every business requires the promotion of their brand at their level. A small business owner can give 24 hrs to 48 hrs offer, buy 1 get 1 free offers,
buy now pay later this can be count as promotion for business at a small level. for a big level, before launching any product you can run promotional camps where customers can use your products live and give feedback. their valuable feedback can give you the most appropriate statistics which can be a factor in your brand growth.
buy now pay later this can be count as promotion for business at a small level. for a big level, before launching any product you can run promotional camps where customers can use your products live and give feedback. their valuable feedback can give you the most appropriate statistics which can be a factor in your brand growth.
Digital Marketing
- Search engine optimization
- Social media engagement
- Ads strategies
- Influencer outreach
- Affiliate marketing
- Referral marketing
- Youtube marketing
Search Engine Optimization
SEO is a basic thing that can be a reason for ranking higher on search engine pages. but, it needs consistency, you can rank higher for some days without regularity but google algorithm very much updated they crawl every each single and when they crawl any other updated content or high
quality content. crawlers put up higher new updated one. If you don't have any website go and create now and get rank higher on google with the help of SEO in your category.
quality content. crawlers put up higher new updated one. If you don't have any website go and create now and get rank higher on google with the help of SEO in your category.
Social Media Engagement
Nowadays, from every child to old granny on social media. this makes great sense to what to do next. your presence and activities or engagements can sure increase your conversion goals. from awareness to feedback you can lots of things on social media. instant connectivity to the customers also a unique point.
Ad strategies
most of the digital platforms using AI to decrease the cost per click with various different strategies. It categorized differently at different platforms. So, wisely choose the platforms and make different campaigns to collect data for different audiences. be careful about bidding strategies you can set your goals because you're not charged until your goal is not complete and your goal could be a call to action, fill the form, registration on-site.
Influencer outreach
after increasing users of social media, the number of influencers is also increased on social media platforms. influencers mainly have a great fan base in a specific category. their fans are followers and they like influencer's recommendations, which is can be a growth factor for any company or new brand.
Affiliate Marketing
Its like distributorship, in real life it is given by specific area wise and in the virtual world its also given by specific area wise but the area is our own websites or blog. you can play vice versa you have to pay if someone showing your ads on their website or you can earn if you're showing someone else ads. If the website or blog audience is related to your content, then it's a big win.
Referral marketing
its a masterpiece among all these. when you book your first ola/uber, in starting they give free ride if a new user registered through existing customer's referral link. so, this is all about referral marketing. one more latest example Zomato or swiggy same concept of ola uber applicable on them. again what they are trying to do if a new user register through old one both get some offers, which is now on trending.
Youtube marketing
Amazing directory of videos, upload how much you can is totaly upon you, using best keywords and tags in your category can make your videos viral.
then it's a happy talk if your content has the power to reach the millions of people at free of cost.
then it's a happy talk if your content has the power to reach the millions of people at free of cost.
Conclusion
After reading this, I think you're all doubts are clear between traditional and digital marketing. which is more cost-effective and more convenient in today world. which gives more ROI for your ad investment. which activities can give you more profit in minimum investment. change the way of marketing and get more customers in.
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