Digital Platforms for News Content Promotion

by Rishab Malik Digital Marketer


Hello friends, News is the hottest content ever over the internet after Entertainment. Entertainment is the most viewed content on among all Digital Platforms. But still, News has the power to attract a good amount of viewers on their articles. Every second or minute new incident is happening and convert into breaking news.

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Big Brands of TV News Channels are making huge money from news publishing. Apart from TV broadcasting, there are many Digital Platforms that are helping the New Established News Channels to publish their News & viral them as Branded Content. Consistent efforts & breakout content will create a good follower base.

Digital Platforms for News Website

  • Facebook
  • YouTube
  • Twitter
  • Instagram

Facebook | Social Media Platform

It comes in 2004 & still updating itself. A most engaging platform among all social media platforms. This is the third most visited website around the world after Google & YouTube. So, Its really worthy to manage a Facebook page for your News Website. There are two options to market your news website on Facebook first is organically & second is through Paid ads. In Organic, you can share your content in different groups as much as you can. If you want to run paid ads to your Page content then select the most engaged or reached Post of your page & boost it from the ads manager. You can run ads on different posts & videos also.

YouTube | Social Video Platform

YouTube is the second most visited Website after Google. 2 Billion per month active users are watching per day 1 Billion hours of videos which generates billions of views. 60% of Businesses are using YouTube as a marketing channel for promoting their branded content. More than 70% of users are using youtube on mobile instead of desktop. 90% of users discover new products or brands on youtube. So, Totally this platform is very productive from news channel point of view.

Twitter | Social Media Platform

If we talk about twitter it has 330 million monthly & 145 million daily active users. 63% of users are between 36 years old to 60 years old. Twitter is used by 34% of females & 64% males. In 12 million mobile users mobile twitter is downloaded. 67% of B2B marketers are using twitter as a Digital Marketing Tool to maintain their Reputation & more. 500 million tweets are generated every day on twitter. There are some social media tools like buffer & Hootsuite. They can help you to figure out the best time to reach your target audience. This platform is also best for promoting news channels.

Instagram | Social Media Platform

If we talk about Instagram it has 1 billion monthly & 500 million active users. On Instagram 500 million stories daily uploaded by the users. 25 million businesses are using Instagram for their brand promotion & sales. There are 100 million videos & photos updated daily on Instagram. 200 million users visited at least 1 business profile per day. Posts with location tags will get 79% more engagement than a normal post. And there are many options which can bring you a lot of engagements with your stories & posts.


So, These are some social media platforms that can be used for promoting the News Website Content. Social Media Platforms are mainly using for Specific Objectives like Awareness, Consideration, Conversion. These three campaign has the different objectives as per requirement. Like Awareness helps to create more awareness & reach. Consideration helps to increase many things like traffic, Engagement, App Installation, Video View, Lead generation, Messages. Conversions Objective helps to Increase conversions, Store Traffic & Catalog Sales.

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About Rishab Malik Innovator   Digital Marketer

4 connections, 1 recommendations, 52 honor points.
Joined APSense since, December 15th, 2019, From Delhi, India.

Created on Mar 8th 2020 08:20. Viewed 161 times.


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