Traditional Marketing Is Not Dead

It might be an age of Instagramed avocado toast, Twitter updates of what you should eat for breakfast and a constant stream of Facebook statuses, but that doesn’t mean that traditional forms of marketing should be completely set aside. Although we undeniably live in a digital age, some of the most successful marketing agencies throughout the world combine both digital and traditional tactics. There are many traditional marketing tactics that do indeed, still work in our social media, Internet and Google-crazed world. 

Face-to-Face Events 

Since people spend so much time behind their screens, human interaction can mean a lot to consumers. Marketing agencies now fully understand the importance of creating accessible brand stories. Often, brand success is not about the actual product but what the product represents to individuals on a human level. Lectures, concert series and performance art can really grab consumers’ attention. These traditionally-based tactics help connect larger ideas to the brand and build stronger connections with consumers. 

Print Ads 

Despite popular belief, the art of the print ad is not dead. In fact, there is a current revival of print magazines. Beautifully designed, tangible and thick magazines are now considered trendy. Indulging in the nostalgia of the printed word, successful marketing agencies are using this revival to bring back the print ad. However, this traditional tactic needs to fit the aesthetic and be beautifully designed. 

Snail Mail

The days of snail mail might not be over either. Letters are almost thought of as special, prized possessions these days. They have been exalted in importance and sentimentality; think of how much happier you feel when receiving a letter from a dear friend as opposed to an email. Many marketing agencies are working with brands who really want to connect with their consumers to bring back the strategy of snail mail. Consumers feel like they have a unique connection with this brand because it isn’t simply a communication to the masses on social media. 

Altogether, marketing companies are smart to not write off traditional tactics entirely. By combining the appropriate digital and marketing tactics, they are rising to the top.