Articles

Top Features of an E-Commerce Website - Must-Have

by Taqi Ahmed Digital Marketer

Firstly, let you know that for running successfully an online website, an e-commerce website is necessary. Furthermore, it should hold all the major features for assured success that’s equally important. All the means come from a good e-commerce website for the merchants and the customers to become a part of a profitable transaction. Following are the top features that an e-commerce website should possess and you should acknowledge:


  • Scalable Infrastructure


Be sure that your hosting infrastructure should hold the caliber to scale as your website get more and more traffic. The transaction rates get the drops hue to high latency and drive towards the loss of the marketing dollars. It also offers outstanding uptime, assuring that the site is all set any time and everywhere. 


  • Mobile Compatibility


If your e-commerce website is great, then it will provide you with the three sorts of solutions for mobile compatibility. The first one is assuring the responsive mobile view and also adapted as per the device. A mobile-specific template, the WAP optimizes the site in size and also produce reduced loading time. As now, everyone likes to explore via phones, API’s is essential for developing mobile apps. 


  • Content Management Systems


It’s employed for the management of the website content like footer links, banner, policies, logo, and also the products from the back-end. 


  • Shopping Cart


An integral part of an e-commerce store is the shopping cart where the consumers put their products to proceed with the process of checkout. Well, the registered user and the guest user both get permission from a flexible cart to checkout. Have you noticed here that guest checkout need not require the sign up on the website therefore, assisting them in running the process rapidly? This is the thing, which makes this feature, great. 


  • Order Management


The order management proves to be beneficial panel easing the job of the merchants according to which one can get the information of the buyer cancellation or COD order verification or refunds or order status update, or exchange and more. It also helps the merchants in managing his order fulfillment and supervises the accomplishment of the same. 


  • Logistics Integration


This service permits not only the smooth shipping but also assures that the consumer and the merchant get the real-time updates of courier along with the capability of order tracking. This permits the user to handle the shipments from the identical panel in spite of addressing separately the courier partners. 


  • Payment Gateway Alliances


If the e-commerce website is good, then it will allow you to integrate with various payment gateways just by permitting unlimited picks from the available ones. 


  • Security


Being one of the most crucial features, security assures that no important data like the credit card details are saved and for all the shipments with a pre-paid option gets the checkout through a secure payment gateway. When it comes to passwords, they are not saved in a readable format and are visible as a hash symbol. All the website pages should be safeguarded by Secure Socket Layer (SSL). the servers are also protected and secure employing the state of art service. 


  • Communications


The panel reveals the outlines to receive and send timely notifications related to your orders. This is how a merchant can make his customers informed about his order status and receive the exact by the system. 


  • Reports


The reports should be able to get exported embracing the deep information relevant to the customer database, order, and product reports according to the catalog. It’s much useful for interpreting the growth of the online business. The website should be associated already with the marketing analytics and tools for better brand marketing and reading the reports about the store’s performance. 


The above is not much. There are more never-ending features that an e-commerce website should include. Well, these are the most crucial ones that you should consider while developing your e-commerce website. Please do share the relevant information and queries if any. 



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About Taqi Ahmed Innovator   Digital Marketer

18 connections, 0 recommendations, 65 honor points.
Joined APSense since, May 22nd, 2019, From Jaipur, India.

Created on Sep 9th 2019 06:38. Viewed 403 times.

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