Top Biscuit Companies in India: An Introduction

In the beginning, bread and biscuits were considered as the meal of the sick or recovering people. Gradually, however, these food items have gathered prominence as snacks or fast food. While travelling, biscuits can be carried easily and can satiate our hunger pangs during odd hours. Biscuit Companies In India are always trying to impress customers by providing unique and tasty varieties of their biscuit brands. Let's take a look at some of the top biscuit brands in India:

One of the biggest biscuit brands in India is Parle Products Pvt. Ltd. Although the company produces other food items like candies, cakes, snacks, rusks, namkeen, etc. yet biscuits have been and remain its main offering. The company holds around 30% to 33% of the share in the Indian biscuit industry. Its oldest and most popular biscuit, Parle-G, is available even in the remotest parts of the country. Few other top biscuits of this brand include Monaco, Krackjack, 20-20 Cookies, Hide & Seek, Milano, Nutri Crunch, Magix, Fabio, Top Spin, Coconut, Fab, and Milk Shakti.

Based at Bangalore, Britannia Industries Ltd. is another well-known biscuit brand in India. Set-up in 1892, it is one of the top biscuit brands in India due to its acceptance among both urban and rural masses. As per recent reports, its shares constitute up to 28% of the biscuit market. The company’s biscuits like Good Day, Bourbon, Marie Gold, Little Hearts, etc., have a big following and fancy amidst the Indian consumers. 

In the recent times, Anmol Industries have come-up strongly as one of the leading biscuit manufacturers in India. This company has been providing delightful and savoury biscuits in the Indian market since 1994. Although loved across the country, the biscuits of this brand have a huge market in the northern states. Manufacturing 61 varieties of biscuits, this brand has already across the mark of Rs. 1,000 crores annual turnover. And, in terms of ranking, it is today the 4th largest biscuit brand in India. Some of the famous biscuits of this company are Butter Twinz, Jadoo, Top Magic, Dream Lite,    Mango Mazaa, Yummy Milk, Choco Mazaa, Fruit Mazaa, Lemon Mazaa, Vita Marie Plus, and Sugar-Free Cream Cracker.

Sunfeast is one of the popular brands of the ITC company that is one of the most loved biscuit brands in India today. This brand offers healthy digestive biscuits, delicious cream biscuits, milk biscuits, chocolate-filled cookies, and much more. A few of the popular biscuits offered by this brand are   Sunfeast Bounce Double Creme - Orange Vanilla, Sunfeast Bounce Dream Creme - Choco Vanilla, Sunfeast Veda Marie Light, Sunfeast Milk Biscuits, and Sunfeast Dark Fantasy Choco Nut Fills.

A venture of Surya Foods and Agro Limited,  Priya Gold was founded in 1993. The company’s largest plant is located in Noida where it has a factory setup of international standards. It makes milk, cream, salty, crackers, digestive, and many other varieties of biscuits and cookies. Priya Gold’s products are supplied in more than 20 countries. So, it is a biscuit brand to be appreciated. The company’s top offerings include Marie Lite, Snakker, Choco Chekkers, Cheese Cracker, Butter Delite, Butter Milk,   Classic Crème, Bourbon Crème, CNC Biscuits, Butter Bite, Puff Choco Vanilla, and Jeera Top.

Although a new entrant in the biscuit market, Patanjali seems to have gripped the attention of the Indian masses due to its strong marketing and branding strategies. The tagline 'Prakriti Ka Ashirwad' – meaning, ‘Nature's Boon’ – goes well with health-conscious individuals. Apart from digestive, cream, chocolate, milk, butter cookies, etc., Patanjali Biscuits offers biscuits for diabetes and blood pressure patients as well. 

The Cremica brand of biscuits was founded by Rajni Bector, who is a household name in Punjab due to her cooking expertise. The brand focuses on cakes, biscuits, and other delicious delights. In the current times, Cremica biscuits have reached more than 23 states in India and are sold at more than 5.5 lakh outlets across the country. The crackers and cream-filled cookies of this brand are popular due to their great taste and superior quality. 

Oreo, a brand launched by Cadbury, is another popular biscuit brand in India. The delicious cream biscuits of this brand have certainly been one of the main factors of its success. A few of the top offerings of Oreo include Oreo Gluten Free, Oreo Classics, Oreo Flavors, Oreo Treats, and Oreo Thins.

Brand Unibic biscuits are known for providing nutritious and tasty biscuits. Their biscuits are especially rich in fibre and are made from plain oats that helps in weight loss. Some of the premium offerings of Unibic biscuits include Unibic Assorted Cookies, Unibic Fruit & Nut Cookies, Unibic Chocolate Cookies,   Unibic Oatmeal Digestive, Unibic Double Digestive Ajwain, and Unibic Sugar-Free Oatmeal.

Although Haldiram's biscuits may not be as popular as its other offerings, it has a substantive customer base for premium biscuits. Some of its best biscuits include Cookie Heaven Vanilla, Cookie Heaven Kaju Pista, Cookie Heaven Jeera, and Cookie Heaven Ajwain.

Some of the top Biscuit Companies In India had the most humble beginnings. It was only after relentless hard work and perseverance that their biscuit brand tasted success. Today, some of these brands provide a rich source of inspiration for start-ups and small businesses in India.

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