Top 9 Myths about Outdoor Advertisement

Traditional methods of Outdoor advertising have no unique techniques. People have created some perceptions because of lack of monitoring, knowledge and lack of deep study of market. But now days, these myths still exist. As a result, number of myths has appeared and it is really a difficult task to remove all these perceptions. The fact is that people have not discovered the reality of the outdoor advertising – these are the few channels that allow promoting the brand outside of the home. Therefore, we decided to make a series of myths and reality what clients and agencies think about the outdoor ads.Let’s read some of the myths given below:-

1.       Outdoor advertising does not guarantees the fast result:-

Customers thinks that outdoor advertising is not effective or result-oriented. But according to our experiences, Outdoor ads ensure to give you guaranteed and quick results. It is really a good way to convey your message to as many people as possible. So, they work super fast and take your business to the upper level just in a day.

2.       It only comprises Billboards/Hoardings:-

Most of the people thinks that it comprises of Billboards and hoardings but this is not true. These outdoor ads are of various types such as bus branding, city bus ads, metro or bus stand advertising etc. So, it is really a helpful method to give the details about your product or services. Moreover, if you want to advertise these ads with in your region or area, there are various agencies which provide these facilities for example: - Guwahati City bus advertisement. So, your ads will be displayed in all the regions of Guwahati.

3.       It is expensive or costly:-

These Outdoor ads are not too costly instead they are the superb method to pay less and gain more customers in a quick time. These ads don’t need any mathematical calculation, just a new look for getting attention of the people.

4.       These agencies are made for Big Companies or Business:-

These outdoor ads are made for both Big as well as small companies for display of your product and services to the people. Small organization or even a single person can also spend their money for these ads and grow their business.

5.       The larger the size of the Ads, the better it is:-

Size matters but if it is designed in a way which is attractive it can easily catch a sight of anyone. For example: - when you travel, you see lots of small-small flowers, if they really looks beautiful you get attracted to them. In the same way, if the design, images and text are also beautiful or representation is good, then small size ads can also get noticed by tons of people.

6.       The more ads placed – the more you reach people:-

This is really a myth that the more ads you place, the more people will notice it. You can select a particular region where you notice a rush or high density of people and you can place your ads in that region, and this way you can easily reach larger audiences.

7.       Advertisement needs longer period of placement of ads:-

Advertisement does not need longer time. Whenever you start getting customers, then from one customer, you can make thousands of customers if your product or services are good. If a single customer comes to you and uses your product or services and if he really likes your product, then definitely he will tell his friend circle and give you more customers.

 

8.       In Outdoor advertising, placement of ads is compulsory to get success:-

Placement depends upon where you want to place your ads or from which city you want the customers. If you want to do city bus advertisement in Guwahati, then obviously, your ads will be displayed city buses of Guwahati. If it is really attractive, then every people can easily notice it.

9.       More the images or details  - the better it is

More images or more details are not required in promoting the ads;even simple written ads can also give you tons of customers.