Everyone learns from their own mistakes, but
learning from the mistakes of others can protect you and help to grow. Outdoor
marketing has been in practice for years. Mistakes in the marketing can make
the campaign unsuccessful, can influence the growth of the company and is
wastage of money. Below are some common mistakes of OOH advertising to stay
away from them.
Not Doing In-Depth Research
Oh, no! Our products are not selling quickly. We
may need advertising to raise awareness of our brand.
This is a common motivation that encourages
companies to advertise their businesses. Of course, they don’t need to enroll
in a marketing course before getting advertisement, but they can at least do
some research on the marketing.
Here, the goal is to study your competitors’
marketing strategies. Find out which OOH ads are effective and which are less.
Get ideas from them and think about how this can be applied to your own
campaign. Self-research plays a big role in the success of OOH marketing. You
cannot be entirely depended on your OOH firm for research.
Trying
to Attract Everyone
One of the major points of OOH is to identify your
audience. A product is not made for everyone. For example, advertising for MBA
courses in the busy MNC area is of no use. You need to display the advertisement
in the area where there are schools, colleges and educational institutes. It
means your target is the youth. So, know your audiences first and then decide
the location to start your outdoor campaign. An aimless campaign has no hope
for success.
Lacklustre
Design
It is good to make the hoarding design simple but
it shouldn’t be dull. People attract towards a banner when they find it
interesting. Keep the design simple yet attractive. Choose contrast colours
like black and white, red and white etc… for the background and the design.
Bold colours grab attention. Use graphics and 3D modern technology to make
hoardings impressive.
Missing
the Call for Action
Your banner design is superb but it doesn’t have a
call for action. There are many billboards which have no website address, phone
number or address where clients can contact. Advertising in such a way is not
so effective, especially when you are trying to build recognition.
Saving
on Advertising
When you are advertising, keep the budget
flexible. Don’t strict to one budget plan. Saving by using cheap hoarding
materials can erase in a short period. Weather conditions constantly change.
Heat and rain can make the hoarding materials dull. Colours can be faded with
times. You may need to rework on hoarding design which can increase your
expenditure,
Doing
It All Yourself
Some companies believe that they can do OOH
advertising on their own. Does it possible? The DIY attitude will not work
here. You need to explore out advertising agencies in Guwahati or of your town. The marketing is
highly competitive. Concentrate on your work and leave the responsibility of
OOH on a professional outdoor advertising agency in Guwahati to get
the most out of the marketing.