Importance of Advertising Hoardings in Patna

by Hindusthan Publicity Outdoor Advertising Agency in Kolkata

The modern world indeed needs modern technology & ideas for yielding quality & quantity traffic; however, some traditional marketing strategies remain the same. And, among those, hoarding advertisements is one of the traditional marketing practises that have never gone outdated. Over and above, with the developing technology, it has become more popular and common practice in the promotion field.

 

Hoarding advertisement is one of the forms of ‘out-of-home marketing strategy erected around the construction site, featuring printed design & graphics. Don’t confuse between hoarding advertisements & billboard advertisements. There are distinct differences between the two out-of-home promotional strategies.

 

Difference between Hoarding Ads and Billboard Ads:

• Hoardings are placed on the construction sites when the construction is enveloped with the scaffolding at the time of the ongoing project. The ads are often shown on the scaffolding or the site premises to market the company or brand that is constructing. Along with the company promotion, it also markets the ongoing project. Apart from the construction site, the hoarding advertisement can also be seen on the football pitches. It is mainly done to promote companies paying for their name, logos, or latest product. It gives extensive exposure to any business to generate quality and quantity leads.
• On the other hand, billboards are generally seen in the form of a traditional poster, which contains several sheets to make a larger digital version or image for promoting the brand. It is available in different sizes.

 

What is the importance of hoarding advertisements?

 

If you are still confused about its importance and how can it be beneficial for generating more traffic to your business, then you must review the below points-

• This traditional out-of-home marketing policy is among the few platforms that can dominate the human mind by its size. It is generally huge in size; therefore, it can’t be ignored by any passing by. Moreover, in accordance with the market research, over 50% of people tend to memorize the service details that are on the Hoardings in Patna.     
• The main purpose of advertisement is to reach and capture a large potential audience. Among the modern marketing techniques, hoarding advertisement is capable of capturing a large target audience in a short time span. Hence, it will impact your business growth positively. 
• During the promotion, it is a rare case when consumers come to you to know your product or service details. However, marketing research reveals that hoarding ads displayed effective results where leads come to the company. Moreover, many multinational companies like Flipkart, Amazon generate leads from their hoarding advertisements.
• Hoardings in Patna policy can generate quality leads; therefore, there are more chances that the lead will be converted into potential consumers in future.

 

Wrapping Up:

 

Practising various marketing means is advantageous; however, out of those, the Hoardings in Patna is considered one of the most effective out-of-house marketing policies. It helps in reaching a large audience and generating quality leads. If you are thinking about doing the promotional campaign, you should include the hoarding ads for effective brand expansion. 

 

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Created on Oct 10th 2021 17:01. Viewed 256 times.

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