Top 8 Nike Air Max Commercials

Tinker Hatfield changed the course of sneaker history when he released the Nike Air Max in 1987. Designed with a visible air unit and extremely bright decals, the Air Max was a gamble that definitely paid off. 

The popularity of the shoe also inspired some awesome video production. In fact, even fans in Utah were drawn to the ever-popular Nike Air Max commercials. The eight commercials below show the Air Max’s universal appeal, involving athletes and celebrities alike.

Revolution

This is one of the first instances of a Beatles song being showcased in a commercial. This commercial captures the spirit of the Air Max, even though it was filmed in black and white. 

Bo Jackson

This superstar baseball and football player became the face of Nike after an incredibly successful career in the NFL. With the help of boxing legend George Foreman, Jackson created one of the most memorable commercials among fans in Utah. 

Charles Barkley

The “Round Mound of Rebound” showed his acting chops in the 1993 commercial “The Barber of Seville.” However, the biggest question video production companies in Utah have about this commercial is “What is going on with the all white outfit?”

Charles vs. Michael

Charles Barkley was everything any child wanted to be in 1994, even though he claimed that he was not a role model. Along with Mike Jordan himself, Barkley showed how much of a supremely confident smack talker he really was.

Nike Air Max 2

In 1994 the sportswear company decided to have a drug addict represent their most successful sneaker.

Air Max 95

Video production companies in Utah think that this commercial is extremely clever because the actual shoe doesn't even make an appearance until the last 20 seconds of the commercial.

Dizzee Rascal

Beloved British rapper Dizzee Rascal used his unique weirdness to capture the Air Max’s individuality in this commercial. 

Actual Air

This 2010 commercial featured cameos from Maria Sharapova, Troy Polamalu, Sanya Richards-Ross, Brandon Roy and Paul Rodriguez. Nike managed to pull all of these players for this commercial at the height of their careers, what a win. 

Vincent Otiede writes for Fusion 360, an advertising agency in Utah.