Top 8 Content Marketing Tools

Whether you're new to the marketing profession or a time-tested professional, here are a few content marketing tools to make your job easier and assist you with your campaigns, regardless of if you're in Utah or New York. 

Trello

Trello is a free online visual organizer. It allows you to use a system of lists and cards that you can share with your team to keep everyone on the same page for your project. You can also use it to plan content for several weeks and store notes, comments and ideas for future content. 

Zapier

Zapier is an innovative program that allows you to connect the apps you use the most. For example, Zapier can send you a text every time a new message arrives in your Gmail account. Whether you are a large marketing firm in California or a small start-up in Utah, this program makes important tasks easier.

Google Analytics

Google Analytics is perhaps one the most used content marketing tools, and with good reason. It shows you everything from your best and worst pages to what people are searching on your site and where they are searching it from. 

Grammar Girl

Proper grammar is not optional when it comes to content marketing. Grammar Girl is a reliable and entertaining source to ensure your writing conventions are impeccable. 

WordPress

Many times, people in Utah and elsewhere do not realize that WordPress is a great tool for building a website. Some of its paid features, including themes and widget upgrades, can make your website look very professional. Additionally, WordPress has excellent analytics that can break down your hours, days and months and give you post-by-post data. 

Buffer

Buffer allows you to schedule your posts to social media for the most high-traffic times so your content is sure to be seen whether your audience is in Utah or on the East Coast. It also allows you to add posts to several social networks at once. 

Pablo

This program, created by the same company as Buffer, allows you to create images and text that fit perfectly into the dimensions needed on any social network. You can download an image, add text and share the image in minutes. 

MailChimp

Finally, MailChimp helps you build email campaigns to reach your target audience, as well as offering advanced analytics reporting that allows you to monitor your results. 

Ryan Muir writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well. Follow on Twitter.