Top 7 WordPress Plugins to Grow your eCommerce Store

WordPress is a highly customizable CMS platform that can be used for any type of website, including ecommerce. With the right set of plugins, WordPress can be transformed into an online store with ease.

There are thousands of plugins available in WordPress’ plugins directory, but which ones will help you grow your eCommerce store? We have compiled a list of the top 10 WordPress plugins to grow your eCommerce store:

WordPress has a ton of useful plugins for eCommerce stores. 

Here are 10 of the best:

1. WooCommerce

The WooCommerce marketplace offers over 400 extensions and themes to help you build your store. From the basics like payment gateways and marketing tools, to shipping, tax rates, inventory management and more – there are extensions for all of your needs.

WooCommerce is the most customizable eCommerce platform for building your online business. Add advanced features such as employee accounts, customer groups, saved payment methods, and online invoices. Add functionality with free or low-cost extensions from the official WooCommerce marketplace.

WooCommerce offers a variety of themes that can be purchased separately or as part of our packages. You'll get access to free and built-in themes optimized for WooCommerce, including Storefront and the Block Editor theme.

Our built-in analytics let you see how well your site is doing and track your sales, orders, customers and more. Get insights on your store's performance directly in your dashboard.

Build a store that reflects who you are and what you sell by choosing from over 1,000 themes created by our global community of independent designers and developers.

2. Yoast SEO

If you want to grow your eCommerce store, one of the best things you can do is optimize it for search engines. Search engines are one of the main ways that people will find your website. Unfortunately, if you’re not familiar with Search engine optimization, it can be a bit overwhelming. That’s why we built Yoast SEO, the easiest way to optimize your WordPress site and grow your eCommerce store.

How SEO helps you get more visitors

Every time someone searches on Google, they have a problem they’re trying to solve. If you can solve that problem on your website and make it easy for them to find, they might become a customer.

You need to know what words and phrases people use when searching for products like yours. You also need to know how many other websites are ranking for those words and phrases (your competition). You then need to do great content Marketing  and get links from other websites so that Google thinks your website is the most relevant result. To do this well takes a lot of time and effort, but the rewards can be huge.

3. WooCommerce Currency Switcher

Increases the number of visitors to your online store – by offering them their currency, you are making life easier for them. They don’t have to worry about conversions or exchange rates. People love that!

Decreases the bounce rate – by showing your customers the correct price in their own currency, you will reduce your bounce rate as people stay on your site to browse around instead of leaving because they don’t understand the price in a foreign currency.

Converts more sales – when people know what they are paying, it is easier for them to decide to buy from you. If you have an eCommerce store, this is something you definitely want!

Helps with cross-border trade – if you sell internationally, setting up a WooCommerce currency switcher allows you to trade in multiple currencies without any hassle.

4. WooCommerce Product Add-Ons Ultimate

WooCommerce Product Add-Ons Ultimate is a free plugin which helps to grow your WooCommerce store by giving you the option to add additional woocommerce product addons and fields. With this plugin, you can create an unlimited number of extra product fields such as text fields, dropdown menus, checkboxes, custom price inputs and more. You can also display these extra product options on the product pages as well as cart and checkout pages.

Why should you use WooCommerce Product Add-Ons Ultimate?

• You can create an unlimited number of options for a single product.

• Display options with custom labels on the frontend.

• Display additional prices with or without taxes.

• The plugin is compatible with WooCommerce variations.

• Custom styling and multiple layouts are available for the best display experience.

What's WooCommerce Product Add-Ons?

WooCommerce Product Add-Ons is a WordPress plugin that allows your customers to personalize products by adding input boxes, dropdowns or a fieldset with radio buttons or checkboxes.

How It Works…

When customers are browsing through your site and come across a product they like, they can open that product page and see all of the features, sizes, colors and other details available. However, sometimes they want something more customized. With this plugin, you can add optional fields that allow them to add their name, upload a photo or logo or make other personal changes. You can configure the fields you want to show in the settings section of your website (under WooCommerce > Settings > Custom Fields). There you'll see all of the possible add on fields that would work for your product pages.

5. MailChimp

If you're a business owner in 2022, you know that email marketing is a crucial part of your marketing strategy. Email marketing lets you engage with your customers and build relationships. It also provides a cost-effective way to reach a large audience.

Email marketing is effective, because it puts your messages directly into the inboxes of your customers and prospects. But for email marketing to be successful, you need an email marketing platform that offers subscriber management tools, design capabilities, analytics, and integrations with other business systems. MailChimp is one such platform that can help grow your eCommerce store.

6. OptinMonster

OptinMonster is a wordpress plugin that makes it easy to grow your ecommerce store by converting abandoning visitors into subscribers and customers.

OptinMonster makes it easy to create beautiful optin forms such as lightbox popups, floating bars, slide-ins and more.

OptinMonster integrates with all of the top email marketing providers including Constant Contact, AWeber, GetResponse, Mailchimp, etc.

One of the great features of OptinMonster is that you can easily personalize your lightbox popups based on user behavior in order to maximize conversions.

7. Smush Image Compression and Optimization Plugin

On average, images account for more than 60% of a web page's total weight. So optimizing them is essential to improving load times and delivering a better user experience. Of course, losslessly compressing the images in the first place is a good start, but not all compression is created equal.

Smush uses intelligent compression techniques to strip unused data without affecting image quality. It also employs lazy loading to speed up your site by only loading visible images at first, and then "unveiling" the others while visitors scroll down the page. The end result? Faster pages, lower bandwidth bills and happier users!

Conclusion

WordPress is the world's most popular website builder. It's estimated that 30% of all websites are built using WordPress.

With a massive collection of open-source themes, plugins and extensions available at your fingertips, it's easy to see why so many businesses choose to use WordPress as their platform of choice.