Top 5 SEO Trends in 2019

by Cheryl Robert Financial Analyst

As we know, SEO plays a vital role in digital marketing success. Let us jump right on to top SEO trends 2019.

 

• Go Beyond Search

 

Strong SEO ranks more than just websites. SEO is about throwing in results no matter how people are searching. You need to rank at the very place where people are searching for those things. Hence, you must be aware of how to drive traffic and fetch engagement.

 

You must think beyond as to how you can get visibility of your content in the featured snippets section and conversational interfaces to ensure that your brand reaches your TG.

 

• Be Ready for Voice Search

 

Showing up in voice queries is what you as a brand must think of. Also, know that voice search is only a piece of a more significant movement from specific results to answers as a part of a conversational search journey.

 

The use of voice can be different from region to region.

 

There are many more things that can be listed under SEO trends 2019, but overall, we must stay ready with the best SEO techniques for our brands.

 

• Structured Data Markup Is Key

 

With AI getting increasingly popular for Google, structured data is going to be one of the critical SEO trends 2019. AI requires fast content processing that is possible with structured data.

 

Contextual relationships between that of topics and behaviours is a critical trend we need to start understanding for 2019. With structured markup, we give search engine signals the ability to understand the supportive content structure.

 

• Understand Your User

 

It is all the more important to know your audience in 2019. Know whether your user prefers text, image, or video as a form of communication.

 

You need to understand the brains of your user; what your user has in mind while he/she query a word or phrase. You need to follow their idea behind the search and provide them with an exact answer in a simple way.

 

Also, a marketer must know that the interests, tastes, and preferences of an audience change very quickly. A website content correctly written and optimized won’t do any good for a business unless it is made right for the audience.

 

When you enhance your customer’s journey, you are rewarded by Google, and the visitor will return to you. Rankings are continuously changing to help fit the semantic intent of customer’s search query.

 

• Invest in Technical SEO

 

As websites continue to get complicated, investing in technical SEO is essential in 2019. Some key areas to focus on the technical front are speed to make the sites more straightforward and faster, JavaScript for big frameworks and Progressive Web Apps for your website to live on as a PWA.

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Created on Mar 19th 2019 07:52. Viewed 512 times.

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