Top 4 Challenges Of Introducing A New Mobile App To The Market

Mobile application development has become extensively popular in the past few years. In this era of fierce competition, the Apple and Google Playstores comprise of over 5 million apps, with new apps entering the market regularly. Several new startups and app producers are entering the market daily which is a threat to even those dominating the market today. You can hire a seasoned mobile app development company who can help you to transform your idea into a fully functioning app. But before that, let's explore the top four challenges which you might face while introducing your mobile app to the market.

1.       An Original & Innovative Idea: If you want to establish your brand's identity digitally, then it is mandatory that your mobile should be based on a unique and original idea. An innovative app will set you aside from the competition and attract more traffic. But in this saturated market, it is very difficult to propose an app idea that is original and exciting. You have to brainstorm an idea which is capable to win over customers. Here are a few steps you can consider when trying to generate a concept for your next mobile app:

1). Who is your target audience?

2). What is the sole aim of your app?

3). What is the function of your app?

4). Are there any similar apps already in the market? (Competitor Analysis)

5). What do you want for the brand image?

Once you are clear with the above steps, you can easily develop an app that will deliver on your goals.

 

2.       Researching Beyond Consumer Profiles: A mobile app is created to fill a gap in the market, compete with a market leader, or taking a creative approach to solving a particular problem for consumers. The first few months after your app's launch are crucial for you in order to generate a positive reputation for your brand, through good reviews and ratings. It is significant to research your target audience. But going beyond consumer profile is also important. You have to evaluate the behavior and other traits of your target market. There is a nifty way of segmenting digital audiences proposed by Marc Prensky:

1). Digital Natives: Individuals born after the widespread adoption of digital technology.

2). Digital Immigrants: Individual born before the widespread adoption of digital technology.

 

Identifying that your target audiences are digital natives or immigrants will determine the whole design and marketing process behind your app.

 

3.       Hurdles With Optimization: Because most of the mobile apps are advertised on app stores like Google Play and Android, they need to be formatted for best practice in order to generate more downloads. Some of the relevant aspects which you need to consider while optimizing your app are:

1). App Name: SEO is one of the biggest factors in determining the success of your app.  Hence, it is recommended to base your app's name on common search terms so that to enhance discoverability.

2). Keywords: Keywords are the most important aspect of discoverability. Due to the heavy competition within the app market, you have to find the best words which can help you to grab your target markets' attention.

3). Description: It is very important for you to convey your key message effectively in the description of your app. It is a good idea to re-establish the need for your app and use hyperbolic language to generate excitement.

4). Multiple Device Use: Your mobile app should be optimized for a range of devices with varying screen sizes and aspect ratios so that it can look great and work smoothly on all devices.

4.       Balance Between Usability & Aesthetics: One of the biggest challenges while launching a new mobile app is to find an equilibrium between usability and aesthetics. The design and graphical elements of your app should be appealing and reflect your brand's image so that it can attract customers. The app should be very easy and smooth to navigate with no glitches or technical issues. You have to prioritize the features of your app by considering the specific needs of your target market.

You can overcome these challenges easily with the help of professional mobile application development experts. In order to design a multi-functional mobile app perfectly aligned with your unique requirements, contact an eminent custom software development company with a wealth of experience in creating exceptional mobile applications.