Top 3 Trends for B2B Sales in 2016

1. Marketing software gain ground

Software as a service has began to gain traction in the B2B industry. Examples of this include Salesforce, which is a CRM tool. These software will allow the sales personnel to garner more prospects by giving a transparent platform of information sharing. Apart from that, other tracking software similar to www.tengence.com.sg also track many tender opportunities in Singapore.

2. Email marketing continues in the overall game

There's a clear pattern towards a far more effective use of e-mail marketing from B2B companies, a study suggests.

And, the move to mobile and wearables may describe why. A scholarly study from Moveable Ink discovered that in the first quarter of 2015, 67 %  of most U.S. email starts occurred on the mobile device -- and 75 % of these were smartphones. The development in mobile starts is staggering and the transfer is undeniable with mobile tablets and wearables being dubbed the "new inbox."

The necessity  to ensure email messaging adapts to the new technology, and create "mobile friendly" announcements is an integral task for marketers.  As the full times of the e-mail blast is on the wane, a far more personal, concentrated method of email marketing continues to be an extremely practical way of B2B marketers.

3. Content marketing shall evolve and grow

A new statement released by PulsePoint discovered that by 2017, content marketing costs are projected to dual and 83 % of marketers believe that content marketing goes "programmatic" by 2017.

The report records that 60 % of organizations and brands view content marketing as very significant with their overall online marketing strategy. Actually, 61 % of web publishers say content marketing is significant or very significant in conditions of their earnings models, and a detailed 54 % say the same about indigenous advertising. Additionally, the survey estimations that content marketing and local progress shall outpace search and display.