"To me it is primarily about craft": fashion designer opens first store in Aarau

Sometimes it was no more than cornflakes. Or a bit of ice, the blood sugar. And otherwise only fabric, threads, zippers, Trims, cords. Rattling machines, bouncing coil, light and dark. And again cornflakes. And again morning, a new day, a day earlier.

That was Munich. Three years studying Corinne Pfister (25) here at the international school ESMOD Fashion Design. With a fellow student the Fricktalerin from Bözen had an apartment, a single large Nähatelier with two beds, bathroom and kitchen. Pfister laughs. "The living room was no more room, so full of fabrics, sewing machines and thread." Here they have tinkered at their theses, day and night, driven by the approaching deadline, of new ideas, of ambition, of joy, of self-doubt. Been worth has the drudgery: Pfister collection, inspired by African body painting was awarded the "Prix Créatif" as the idea most of her graduating class.(http://www.dressesmallau.co/green-formal-dresses-c191/)

Dresses with en Scene

That was three years ago. Meanwhile Pfister has made the Master of Arts in Design. And now she sits in her own shop within Milchgasse 10, a combination of sales business and studio. Without fancy hairstyle without bright red lips without freaky clothes, as one would expect from a fashion designer. Bloss in jeans and shirt, over a jacket, two guides keep the fringe out of her face. Corinne Pfister is happy. A few days ago they only celebrated opening. That is their shop, their "Concept Store". Here the seamstress went alone with her label "Neer". With only just 25 years.

That's brave. Her creations are beautiful, the fabrics partially printed with prints, it has developed from your own photos. The sweaters, jackets, skirts, shirts and pants are highly portable; refined cut, but simply. A sweater for example, costs about 190 francs - not a bargain, but still little money for the work that is behind it. "That's not much money on fashion that does not come off the shelf," says Corinne Pfister. She also offers to sew the pieces to measure or to respond to individual customer requests for the print. Every Thursday night, she opens her studio for seamstresses who want to implement their own ideas, besides it offers other workshops. And on the shelves can be found, along with its unique and limited edition collections of eight other young designers: ceramics, bags, jewelry, photography and children's clothing, illustrations, and duffle bags.

Could she live from the store will show up, says Pfister. As secure foothold it has a job as a teacher of textile work at a private school in Olten. "When I get old, I will not have to reproach myself, I would not have tried it with the self," she says. Now is exactly the right moment: young and independent, WG, no children. Sure they had, looked around during the last few months, when she was graduated from the master to a job with a Swiss label. "But there are few labels that make from design to production all in Switzerland. I should therefore have to confine myself to a part in the process, and I did not want to. "Was too exciting to accompany a collection from beginning to end.(http://www.dressesmallau.co/mermaid-formal-dresses-c405/)

Aarau inspires

And what experiences at great fashion houses, with internships abroad? Pfister shakes his head. The years in Munich were good. "But only the career and the work's sake I will not sit alone at the other end of the world." She felt in Aarau so well. Here she lives since their return and from here they would currently not clear. "I do not have my resume aufmöbeln with big names, I'm not at home in this glamor world. I'm especially around the craft. "

Just as of glamor she cares about fashion trends. "It's so much and nothing is worse than having someone dressed.» ​​Fashion Trends assumes primarily as inspiration, as a drive to the new. "When I see on the street something that I like, I take it on." This refers not only to people: done on Aarau roads there have Corinne Pfister the painted gable. And really: "I still do not know how, but I want the gable like to raise in my new collection."