The Odder Side: New sensual

The Odder Side things that you can wear everywhere - from Hel to New York, Sydney or Cote d'Azur. They are absolutely universal: they look good in a big city or on the beach under a palm tree on milionerce or on the student. Quite easy, very pleasant to the touch, not too expensive. And sexy.(http://www.dressesmallau.co/pink-formal-dresses-c189/)

Brand was founded two years ago. - The idea was simple and well known: I wanted to create things that she unsuccessfully looking for in the stores - says Justyna Przygońska. - What was unusual is its execution. I finished work as a promoter of the Centre for Contemporary Art Ujazdowski Castle, in line with my education because I finished art history and at first I did not think about fashion as a new occupation. I sat down one day with my long-standing friend, Bridget Kubis, we started to talk about these clothes, what we like, which is never too much in the closet, draw some detail. But then, instead of quietly spend half a year on market research, find collaborators, set up a company and any preparation, decided to start immediately. Two days later we sat longer pick-up on the way to the warehouse fabrics. After a month, I could not just introduce the first things The Odder Side of the December fair fashion, but refer clients to the already operating an online store, collect orders for delivery to stores. We started from two types of T-shirts, two skirts and jackets, and we heard from the organizers that we are the only brand that sells T-shirts in December! The fact that everyone selling coats, jackets, and we did not have time even warm jumper - but a gray T-shirt with a neckline on the back, which was then in this first collection, is with us today, and is still one of the favorite things of our clients. I'm very keen on such reloaded with hooves: then maybe we did not have business cards or banner on the stand, but we were prepared for a serious business - we had not only the payment terminal, but also a very strong brand identity, a clear picture of what The Odder Side should be.

Along with the fashion for 80s and 90s returned the word "sexy" again and everything has to be sexy. But even women who often start statement of objections: "I'm not a feminist," and the collection of Alessandro Michele for Gucci extract the comments - "hideous," "not założyłabym this, even if they gave me for free" can not pretend that nothing not changed. This former "sexy" - things tight, tight-hugging silhouette, focusing attention on the breasts and ass - today is more sexist than sexy. It got older. The new "sexy" is more sensual, confident and comfortable: now he does not want to trip on a narrow, flexible mini. These new sensual things are slack and momentum, but also expose much of a naked body or clothes so intimate as underwear. The Odder Side cleverly plays with the simple cut of their clothes: baggy tops are deeply undercut armpits, so that you can see on the side of a hillock breast or piece bra; wide dresses reveal bare back; simple gray Longsleeve with a soft, cuddly fabric are cut neckline in a very deep V; Kimono jackets with flowers can be worn on bare skin, but tied with a belt. But you can and with golf, occluding the neck - the choice is up to you.

The Odder Side now sells not only its own collections, but also things to them, matching - and this category includes both espadrilles Soludos (young New York brand, was founded in 2010 today worldwide), underwear Love Stories (devilishly talented Holenderki Marloes Hoedeman : first boutique opened in Amsterdam in 2014, now sells in 28 countries. lacy bras Love Stories, not quite that sweet, are built on a wide, colored rubber, which was perfectly looks in deep notches the Odder Side-these t-shirts) and the young Polish brand: jewelry Mood Jewellery, hair bands Cosima Borawskie or even porcelain mugs Magic Mug Julia Gruszecki.

- I do not care for the opinion of the author's designer fashion, only to build a strong brand - says Justyna. - When it was clear that we will be able to maintain its own stationary boutique, I made the diagnosis on the internet and went to see what stores have the brand that I like. I did not mean for design and assortment, but the impression is how they feel the customer. So I visited, for example, half of New York City. I really enjoy it in handy last year when urządzaliśmy boutique in Warsaw ', next to the building in which I live - there is not one thing that I did not like, not checked, not recommended someone else with a pure heart. I think that the international career of The Odder Side, the building I want to devote the next few years, this is not an unrealistic idea: since I found ideal for us - and affordable! - Things in other countries and sell them in Poland, why our collections would not wander out into the world? Especially since the fair in Berlin, we know already that appeal to foreign customers.(http://www.dressesmallau.co/princess-formal-dresses-c301/)

How sensuality clothes The Odder Side is received in Poland? Pretty well, considering the growing list of cooperating with them stores in other cities, although there is no shortage of girls, for whom the fact that the convenient, free dresses can also be sexy is a big surprise. (Fortunately, the first fitting usually dissipates doubt). If you ask yourself the question: Is it like men? - Take a look at this instagram The Odder Side; on many photos in clothes from the collection is Justin, and the author of photos is her husband Przygoński Cuba, biker rally, the Dakar rally participant, a member of the Team Orlen (well, hardly a more macho profession). I think it is the culminating point of these reflections on "sexy" then and now - a man who supports his wife's career and is proud of her, is a mega sexy.